Wise Pirates
The Fastest Growing Digital Partner that uses Data and Trust

The tides of the modern, digitalised business world are incredibly rough, with a slew of new challenges punching holes in the ships of hopeful entrepreneurs. Just like the oceans, the rapidly advancing marketplaces of today are far too vast with intangible borders, offering voyagers endless opportunities to fulfil their aspirations. Without a strong sense of romanticism, organisations can never expect to dominate their respective markets with complete authority, even in today's hyperconnected, professional milieu. This holds especially true for businesses struggling to cope with the rapid pace of digitalisation, on top of the ongoing COVID-19 crisis that currently distorts any semblance of normalcy.

There is a growing need to implement a practice or approach to business that empowers an enterprise to adopt the latest technologies effectively and focuses on marketing their core offerings most attractively and affordably. Sadly, the numbers of professionals up for the challenge of sailing the stormy seas of this technologically charged environment are few and not easy to find.

Fortunately, however, one enthusiastic crew of out-ofthe- box thinkers seeks to break the digital marketing norms every day and do more than just advertise products for any given company. Carrying the moniker of Wise Pirates, this Portugal-based marketing agency has—very creatively— designed an incredibly nuanced and impressive hands-on approach for any business model to embrace the latest advancements in IT and marketing seamlessly. Leveraging valuable insights gathered from intensive research on varying marketplaces, Wise Pirates develops highly sustainable business and digital strategies, channels, and messages to help companies achieve their business goals expeditiously and cost-effectively.

Today, the company stands as a highly reliable digital business partner, breaking the status quo and promising to support organisations in reaching their goals at highly desirable, sustainable growth rates. "Digital competence today is essential, and we at Wise Pirates become an extension of a client's teams to help them with everything marketing, and beyond," expresses Pedro Barbosa, managing director of Wise Pirates.

Instilling a Digital Mindset

Founded in 2017, Wise Pirates houses a handful of the most experienced marketing talents in the field, who thoroughly understand the many predicaments of running a modern business. The biggest challenges revolve around adopting the right technologies, establishing an efficient, costeffective marketing architecture, and finding the best ways to sell products over a digital channel. Likewise, organisations struggle to improve customer experiences or implement relevant CRM solutions. According to Barbosa, the most challenging hurdle to cross is changing the way companies and employees think; a forward-thinking digital mindset is the need of the hour. He also mentions how his professionals at Wise Pirates have identified that the number one challenge is building a digital mindset within their teams, which many brands do not even realise is an issue. For this reason, the company supports companies to concentrate on the digital competencies of the enterprise as a whole, as opposed to siloed teams that can lead to gaps across the ecosystem in terms of knowledge and productivity.

These gaps ultimately leave c-suite executives pondering unwarranted questions like,

We partner with clients to Orchestrate growth through progressive digital journeys

How is going digital impacting our business?

What should be done, and how much should we be investing?

How do we govern these new changes?

Such queries can only be solved when every participant in an organisation's ecosystem has fully adopted a digital mindset. Wise Pirates strives to ensure that each client undergoes a digital maturity journey that will enable employees within any given company to thoroughly understand the many and new digital changes their workplace experiences. They are empowered to add valuable insights to the conversation, creating the opportunity for truly holistic and sustainable growth within any enterprise.

Top-Tier Partnerships to Transform Digital Marketing

Wise Pirates actively partners with Google, Amazon, Shopify, and Salesforce, effectively bringing the remarkable resourcefulness of these tech giants' software suites to its clients. How Barbosa and his team help a company implement and leverage such solutions to augment business operations is highly commendable. Alluding to its name, Wise Pirates stands as the digital navigation expert for each client, guiding them towards obtaining the best conversion results through its unique digital marketing and risk-sharing approach. "We have a model of revenue based on a base fee and performance fee, and this applies to all our clients. It allows us to completely focus and work collaboratively because we too would lose money if we do not perform; it is as simple as that," states Barbosa.

Furthermore, Wise Pirates is an independent enterprise that fully believes in 100 percent transparency. It understands that an organisation’s data is an asset and follows a model based on first-party data when carrying out projects that revolve around data management. The company promises its clients total ownership, with constant updates on all the processes Barbosa and his team conduct. "If we do not bring results, everything begins to fall apart. One must always be pure, stay truthful, and have the right drive," says the managing director, conscious of his responsibilities and priorities. Moreover, Wise Pirates concentrates on delivering content that is not reliant on cookies. This cookieless approach by the company is an extremely progressive move towards the future of digital marketing, where consumers will have more control of their data and companies need to become more inventive in their outreach strategies. Wise Pirates already has its foot through this door.

Built around such rigid and necessary tenets, Wise Pirates skilfully and rightfully gains a client's trust and respect, which inevitably leads to the formation of a healthy business relationship. Within this bond, the company supports its patrons with excellent planning and strategic execution of cross-channel campaigns globally, alongside improved conversion optimisation, lead generation, market search, and even automated programmatic advertising. Wise Pirates, by way of its impressive partnerships, additionally offers clients full access to all the core functionalities that the Google Marketing Platform and Salesforce Marketing Cloud CRM have to offer. The company also significantly improves the adoption and implementation of Salesforce's Customer Data Platform (CDP) architecture, bolstering a client's data and customer experience management operations. The Amazon Advertising services coupled with Wise Pirates' extensive knowledge of ecommerce and data analytics enhance any company's digital marketing capabilities a hundred-fold.

The key focus for this group of immensely talented, driven and experienced digital marketing professionals is to help clients find a lifetime value (LTV) metric alongside matured KPIs and other reliable data sourced from the past and various sources that, with concentrated analytics, can help create new and more robust marketing strategies in any climate.

An Excellent International Marketing Competency

To best elucidate why Wise Pirates is the ideal digital business partner in today's competitive marketplace, Barbosa shares a few case studies where his company has been able to create waves of change for the better. "We partner with clients to Orchestrate growth through progressive digital journeys," adds Barbosa. In one instance, a public company based in Portugal intended to sell protective masks to fend off the COVID-19 virus reached out to the high-tide sailing digital marketing experts. "This particular client wanted to sell their relatively new product internationally, but there was not enough data, and nobody knew about it either," recalls Barbosa. The Wise Pirates crew had to build a marketing strategy from scratch based on the data and ecommerce experience models of similar products. After accomplishing this task, the next box to check off was pushing the product out internationally. This required selecting the right markets and behaviours and analysing relevant data every day. Moreover, owing to Wise Pirates' Google-certified solutions and services, exporting products internationally for the client was a breeze.

In yet another instance, Wise Pirates did something incredibly unique and exciting. It offered a client the opportunity to transform their entire budgeting model for marketing into an open budgeting model. "This is a trend for the future," quips Barbosa. The company empowered the client to change their mindset from a cost-of-marketing perspective to a cost-of-sales one. Wise Pirates leveraged and analysed a massive amount of data to help this company focus on improving its investment choices— because, with suitable investments, Barbosa confidently advocates that sales will follow. Applying this logic in the case of this client's ecommerce activities, the company was able to procure significant LTVs that changed the annual growth rate from a sombre 15 per cent to an impressive 56.

Charting a Course to Digital Marketing Excellence

With such an intuitive and unconventional approach to digital marketing, Wise Pirates is shaping up to be a key solutions and service provider in the European marketplace. Over the past few years, the company has developed a system that can study and predict analytics, recency, frequency, and deepness of consumer behaviours. And since it is connected to Google Analytics, Wise Pirates can observe real time insights on how to best reach target audiences in a process the company calls smart remarking by the probability of conversion. This system allows Barbosa and his team to create compelling digital strategies and execute them profitably. "Our company works in two parts: advising plus making it happen and consultancy plus operation," he adds. The company's ability to adopt and utilise the latest innovations in the market further solidifies its position as one of the leaders in the field.

Moving forward, Wise Pirates intends to grow at a minimum rate of 100 per cent per year, which is aggressive, but that is the thing about pirates—they do not care about how big a wave is; they pull their sails up, ready to face the tides head-on.