Ampilio
Delivering 360-Degree Digital Marketing Services

Where does the customer journey truly begin? Is it at the moment the customers notice an ad for a product they were already thinking of buying, but needed a last-minute push? Or does it start even before that, when the product is not even on their mind?

When we think about it, giving that last nudge to a customer who is already interested in buying a product is something that almost every business organisation and marketing agency has been doing until now. But, making a passive customer interested in your product is a whole other ball game. The question here is, how do you make consumers foster a long-term attachment to your brand and turn them into loyal customers?

Well, this is the secret that Ampilio—Sweden’s best digital marketing partner and a subsidiary of the global data technology specialist, SpectrumOne—is helping its clients decode. The company’s full-service portfolio is designed to untangle the marketing complexities across search engines, webpages, and social media, thus enabling businesses to present their brand story in a way that creates lasting and memorable impressions in the minds of their target audience.

“We are not only creating an easy pathway for our clients to navigate the convoluted marketing realm with our tailor-made strategies but also fostering the best conditions for them to imprint brand awareness in their consumers’ minds—even before a consumer starts thinking of buying a product,” says Peter Bergdahl, CEO of Ampilio.

Bergdahl notes that today’s marketing status-quo revolves around ‘the reach,’ which ultimately may or may not lead to sales. What clients really want is for customers to buy their products, not just glancing over it. “We understand this, and that is why we ensure that every marketing campaign we create for our clients aligns perfectly with their true goal—bringing in more sales,” he mentions. For instance, if an e-commerce client sought to promote a particular product, Ampilio’s service doesn’t just stop at helping them showcase the product on different platforms and handing the clients a report on the campaign’s impression. It rather helps the client imprint their brand in the mind of the target audience. “So, whenever they need to buy a particular product or service, they associate it with our client’s brand,” adds Bergdahl.

Stellar Services to Facilitate Outstanding Outcomes

To facilitate the transition from the first impression of a product to its final sale, Ampilio employs a comprehensive range of services. The company’s search engine advertising service, being one, helps brands identify customers who are looking for a particular kind of product and engage with them via relevant ads.

Each of these ads are then designed to prompt an action from the consumers, taking them to the client’s selling platform or channel. And even after the customers have made a purchase, Ampilio enables clients to reconnect with the buyers through its remarketing services. Using this approach, Ampilio’s clients can present relevant ads to customers who are already accustomed to their brand, thus prompting them to continue their buying journey with the brand.

What’s more? “Our offerings also span across the social media space,” remarks Simon Ekberg, CMO of Ampilio. “Whether it is Facebook, Instagram, Twitter, or Snapchat, we help clients establish and expand their brand presence in these social media environments where people spend their time the most.” Being an active player in the social media space since its inception in 2013, Ampilio knows what works and what doesn’t for an online social media browser. For this very reason, clients feel comfortable placing their bets on Ampilio for their social media marketing programs.

By leveraging such outstanding digital marketing services, Ampilio’s clients—ranging from startups to multinational organisations—have supercharged their sales outcomes. A case in point is M Bilar Group—Sweden’s leading BMW reseller. The company, after closing its marketing division post departure of the marketing director, decided to outsource its marketing activities to Ampilio. It turned out to be an excellent decision for the entire business, as Ampilio was able to analyse all their sales data and align it with their business goals to create the perfect marketing campaigns. By promoting engaging messages to appropriate audiences at the right time, Ampilio was able to double their order stock.

The company’s full-service portfolio is designed to untangle the marketing complexities across search engines, webpages, and social media

This is but one of many impressive success stories Ampilio has penned in the recent years. Judging by the quick pace of its growth, the company is well on its way to making its mark worldwide. The technological excellence of its parent company, SpectrumOne, will also play a crucial role in bolstering the company’s standing in the international market, enabling it to take on global competition and meet the rising demands of the evolving digital market. “By combining our intuitive digital marketing strategies with state-of-the-art technologies of our sister companies—under SpectrumOne—we are all prepared to take the digital marketing industry by storm,” concludes Bergdahl.