Tappin
Blending the Best of Physical, Digital, and Hybrid Worlds

In early 2020, organisations can¬celled in-person meetings and trade shows, among many other events, and pivoted to virtual events. However, event organizers and attendees both identified the need for interactive engagement during events. The answers to this challenge lay in hybrid events, a mix of in-person and virtual experiences. Gone are the days when hybrid events were limited to just streaming a live event without any participation or interactive engage¬ment. Merging the best of two worlds: virtual and face-to-face collaboration, Tappin helps organisations accommo¬date thousands of attendees without sacrificing quality, engagement, and participation. The business provides digital solutions for all types of events, including physical, digital, and hybrid events. “Physical events need to have a digital platform. People are no longer willing to receive emails about changes in schedule, venue, and travel informa¬tion. That is where Tappin’s platform provides organizers and participants access to features that extend beyond mere live streaming,” adds Ingunn Dahl-Engh, CEO and Head of Sales at Tappin.

Tappin, founded in 2012, is a corpo¬ration with a workforce comprising 70 percent women, offering innovative digital solutions for events—connect¬ing people and knowledge globally through its digital platform. The highly adaptive platform makes it easy to in¬teract and engage with people during a digital or hybrid event with polls and questionnaires. It can also function asa closed social network for the event. The participants can share images, ideas, and comments with each other, help¬ing build interactive engagements that last even after the event. Tappin’s platform is user-friendly for organisers, re¬sulting in increased efficiency and making it effortless for participants to navigate and find all the necessary informa¬tion they need. The platform is WCAG 2 compliant, which indicates it was developed with a universal design in mind, even for people with disabilities.

The event management solution provider offers a soft¬ware-as-a-service (SaaS) solution that connects knowledge and people.

Tappin delivers a complete customer and organ¬iser experience, from invitation and registration to an en¬gagement-driven online event via its online event app. Tap¬pin makes the journey seamless for participants by offering a common login for digital events, background information, partner presentations, and a participant list. The event app can also function as a closed social network for the event. The firm can also streamline the registration process and in¬tegrate an event app with the online platform to extend the event across any device.

The benefit of hosting a hybrid event is that customers can avail all of the advantages that a digital platform pro¬vides such as being a part of a lively environment with polls, conversations, and photo sharing among the participants. In addition to all of these tailored solutions, Tappin also has a registration system that is simple, flexible, and easy to use. Furthermore, there are no constraints to the number of peo¬ple who can attend a conference—no limits to the number of parallel streams that can be added. The platform can also be tailored by clients’ needs to fit brands with their own logo and colors.

Tappin has helped numerous clients by elevating the event experience, time after time since its inception. The company has a customer success team that ensures that all its clients and partners receive the support they require at all times. An interaction with an e-Health client exemplifies Tappin’s capability to deliver quality services to its clientele. By hosting a hybrid event, the number of attendees dou¬bled in two months, to 30,000. All participants had access to the content long after the conference ended. The com¬pany, through their event platform, can reach many peo¬ple at once, where people can log into before, during, and also after an event. More than 2000 events have been car¬ried through on the Tappin Event platform, with more than 300,000 participants. The conference was conducted with over 20 exhibitors and more than 8 simultaneous streams/ speaker slots. Additionally, Tappin has hosted global events with more than 200 exhibitors, and participants from more than 197 countries. As the company continues its growth, Tappin intends to lead the home market with its universal design solutions.