Fairkey
Leveraging Automation to Enhance Lead Generation Techniques at Trade Shows

Today, most successful firms have grasped the need to invest in proactive sales activities to catalyze the process of lead capturing throughout trade shows and events. Traditional lead generation techniques— involving the entire maneuver of attending events, distributing brochures and sales materials, cold calling prospects—hinge on substantial amounts of manual work. Often, the slow follow-up processes (after the event or trade show is over) become a potential ground for companies to lose clients.

With the motivation to alter the status quo of lead capturing, Fairkey has emerged with a tool that makes lead capturing and lead retrieval effective, automated, and straightforward. The team at Fairkey has observed that companies often spend millions of dollars to attend tradeshows worldwide and yet are struggling with low client conversion rates. Moreover, the lack of adequate Key Performance Indicators (KPIs) in the event management industry hinders lead generation. Other persistent issues include the cumbersome process of calculating the exhibition’s return on investment or making efficient use of all of the new connections and leads received. Even though many business cards get exchanged in a trade show or event, only a tiny percentage of these activities bring in new clients. To address such bumps in the road, Fairkey created a single solution for companies to effectively showcase every trade show and event to provide better client engagement and improve revenue generation.

The Fairkey solution can work in tandem with every trade show and event and deliver visible results, qualified leads, and much more, thereby facilitating sales teams to gather a lot of information in a limited time,” mentions Brian Gjerstrup, CEO of Fairkey.

Driven by a growth-centric model for businesses, Fairkey has developed the next level, all in oneFairkey expo toolbox that enables exhibitors’ sales team to send on-the-spot sales materials to the lead. The platform also allows them to secure instant follow-up from the booth at events or tradeshows while engaging with the lead. With an advanced dashboard (which can be built over the existing CRM system), the Fairkey lead management solution secures analyzing and reporting of data to make critical decisions. The APIs from Fairkey make it simple to securely sync new leads, contacts, scheduled meetings, delivered materials, and more to CRM or other Marketing Automation Systems. Businesses can access live insights to maximize and streamline their tradeshows and event ROI. Additionally, the Fairkey lead management solution eliminates manual practices such as the use of paper and handing over brochures, thereby creating leads in a shorter time but with lesser human resources.

Additionally, Fairkey eliminates the need to rent different scanners at each show. The Fairkey lead capture management solutions can be used at any event to scan business cards, device-to-device scanning, LinkedIn connects & search, QR scanning, or scanning badges from one of the many top badge providers. One of the significant benefits of Fairkey’s business card scanner is its ability to comprehend 26 languages which ease the process of lead capturing for the sales team.

Consequently, several businesses have leveraged Fairkey’s solutions to manage and capture leads in trade shows and events. The companies that have implemented Fairkey’s solution observed an average of 34 percent fewer brochures handed over due to the automation of the lead capturing process. Fairkey’s all-in-one proactive sales activity helps businesses turn leads into clients and pitches into conversations at once. As a roadmap, Fairkey is on its way to create a QR system on organizers’ guest cards that can be read via the Fairkey app. This particular initiative will usher in a greater change in the event management industry.