iVent
Recreating Live Experiences Virtually

Last year, when even Cannes Film Festival took the historic decision to go virtual in the fallout of the pandemic, it made clear that Covid 19 has convinced everyone that live events are not happening any time soon. The urgency for virtual events is also fuelled by another overlooked yet crucial factor that is soon going to turn into the most important one. With the US administration announcing its commitment toward 50 percent reduction in CO2 emissions by 2030, there will be legislation coming into effect that will push organizations to legally reduce their carbon footprint.

But there remains a catch. While enterprise solutions like Zoom and Teams have certainly emerged as winners during the fallout of the pandemic, it has brought to fore a major gap in the market for full-service virtual experience and platform management. And this has brought hybrid models to centerstage. Gone are the days when the concept of hybrid events was limited to just streaming a live event, without any participation or interactive engagement between both live and virtual audiences. Today, event planners are vying for a blended, hybrid scenario where live and online audiences can participate equally and gain comparable experiences and outcomes from their interactions. More importantly, it helps organizations extend their events to new and wider audiences while curtailing event expenses to great lengths.

Amid this backdrop, iVent is rising as the state-of-the-art ‘hybrid platform’ designed for virtual events with ‘sustainability’ at the heart of it. “Using our market-leading virtual event and digital hub platform, our expert staff enables on-line audiences to participate in Q&A sessions, or visit virtual sponsor booths and relive live events rather than simply watching a live stream,” states Gavin Newman, CEO of iVent. At the same time, using their advanced virtual platform, the company helps its clients massively reduce the carbon emission generated from a live event comprising air travel, ground transportation, and carbon footprints generated from venues as well.

Using our market-leading virtual event and digital hub platform, our expert staff enables on-line audiences to participate in Q&A sessions, or visit virtual sponsor booths and relive live events rather than simply watching a live stream

The company’s ultra-flexible client engagement process kicks off with iVent delving deep into the individual requirements of their customer rather than following a template-based approach. Come the day of the event, iVent’s team arrives on-site to set-up and take care of filming and virtual integration to ensure everyone can access the online event effortlessly. Thereafter, the live event is streamed online, where remote participants can also engage in any Q&A or polling as if they were physically attending. As an upshot of this exclusive mix of flexibility, conducting online training, university and college virtual open days, career fairs and recruitment events, or even 3-day climate change conferences—have become easier than ever before.

However, it is not all about features when it comes to delivering dynamic future-fit solutions. Newman believes companies are increasingly choosing virtual event platforms without ticking the most important box—the people working behind it. And this is why Newman emphasizes the intellectual acumen of the company. Comprising a team of former live event professionals, Newman himself brings 30 years of industry experience to the table—to help iVent recreate virtual events in such a way that it appears as good as a real one. “We don’t just discuss technology and advanced features, we strive to recreate the whole experience of a live event, virtually,” states Newman.

Riding high on the platform’s success, iVent is working on further finessing its revolutionary product to deliver more unforgettable events. The company aims to establish a stronghold over Asia while setting up a brand-new office in the US to expand its support and sales operations. “Beneath all these objectives, we will continue to support the ‘green agenda’ and sustainability initiatives, driving ahead our mission to build a better world,” concludes Newman.