Community
Strategic and Personalized Digital Marketing Solutions

In 1975, John Sculley launched the famous Pepsi Challenge, a marketing promotion that helped the brand win the cola wars. The whole campaign was widely publicized and propagated via TV, billboards, and radio time, highlighting a crucial element of marketing—engagement. By going out into the community and directly engaging customers, Sculley had tapped into a fundamental need in the market to shrink the gap between brand and consumer.

Naturally, the advent of internet, digital advertising, social media, and the pandemic—in that order—have created a steady yet palpable shift in consumer behavior. Brands no longer had the luxury of interacting with their customers in person. Alternatively, what the internet lacks in direct contact, it makes up with several added benefits.

Today, with the power of data and analytics, content can be made more engaging, traceable, actionable, and most importantly, campaigns can be optimized on the fly to incorporate the voice of the population. The average human attention span online has dropped to eight seconds, one second less than that of a goldfish, a fact that is abundantly clear when we consider just how pervasive TikTok, Instagram Reels, and YouTube Shorts have become. To capture that slot, you need a team that works in real-time and is extremely nimble. A team that can glean insights and react to events and trends immediately without losing a beat. This is Community.

Community is a one-of-a-kind digital marketing agency that drives engagement, fuels the conversation economy, and helps businesses realize the full potential of their digital marketing initiatives. The company knows how to utilize data and build personas to target the right people at the right time with the right messaging and creative.

“We begin all projects by studying our clients’ previous marketing initiatives to develop a clear understanding of their target audience. Once a firm avails our services, we provide real-time data pertaining to those that convert at the highest rate,” says Ian Berkowitz, SVP, Digital Product & Marketing at Community.

Community distinguishes itself with its campaign and brand image model, which are based on client offerings and consumer journey. This allows the company to create aesthetically stunning and inventive creative that amazes. It also offers eCommerce services, lead generation solutions, brand recognition initiatives, and engagement marketing solutions.

“Selling tickets on a tight deadline for client events or selling merchandise online are all part and parcel of Community’s eCommerce portfolio. We are highly proficient at optimizing, evaluating, adapting, and analyzing data for various campaigns to make those more effective,” says Ian Berkowitz, SVP, Digital Product & Marketing at Community.

The Team to Create Magic

All of Community’s services are made possible by its dedicated workforce that manages each account or project on a daily basis to achieve genuinely extraordinary outcomes. Community’s staff consists of a number of senior strategists, UX designers, specialized digital copywriters and designers that are experts in writing copy and designing for the digital space, performance marketers, and analysts. Moreover, Community has a content team and design team that is able to animate or shoot video commercials in its in-house content studio to make Ads needed for a specific campaign.

We begin all projects by studying our clients’ previous marketing initiatives to develop a clear understanding of their target audience

This in-house facility equips Community with the capability to be more nimble and quicker to market, allowing Community to action the insights gained from the data at a rapid speed.

Demonstrated Excellence through Excellent Engagement

At its heart, social media is inherently social, and so many brands forget that. We recently took on a SAAS brand that felt a seasonal approach to content would echo their peak periods and be effective. Through our data analytics and reporting, we showed them how an always on approach with layered in campaigns could keep their community active year round.

Relaunching them with a platform agnostic and community centric mindset Community worked to humanize the brand, maintain relevancy, and connect with their audience.

The results were strong, this SaaS brand was able to increase their fan base by 35 percent, improve positive sentiment by 140 percent, and drive 293 percent increase in clicks year-over year. “The team did an exceptional job using data to optimize content and increase engagement, humanizing the brand and the community around it, helping them grow exponentially” says Dan Baker, Director, Social at Community.

The Path Forward, Guided by Past Experiences

Such instances of client success are testaments to Community’s passion and dedication to their work. The services offered by the company are setting standards for how businesses should approach their digital marketing ventures.

Community is completely transparent with their clients, right from the get-go, in every aspect, including the delivery of the scope of work and accurate costing. Everything is pulled out and itemized to ensure that the clients know exactly how much media they will receive in terms of hard costs. The company does not blend anything to make some channels look better than others. Instead, Community focuses on testing and learning very quickly, leveraging their ability to use quality data, best practices, and industry benchmarks to develop the best campaigns.

Community also acknowledges that sometimes things don’t always pan out the way that you anticipate. And their idea and philosophy are that if they’re going to fail, they do so quickly and learn from it, to then make the necessary course adjustments and optimizations to get the desired results. Thanks to its award-winning team that makes it possible.

In the past two decades, the digital marketing realm has undergone rapid changes, making it essential for brands to rightly utilize data to measure the effectiveness of their content and delineate more comprehensive strategies. Community has remained on the top of trends to put the best foot forward to help clients.