Smashdoor Marketing
Bringing the Human Touch in Digital Marketing

As a full-service marketing and media agency, Smashdoor has been literally smashing the proverbial doors of digital marketing with a combined experience of two decades.

How?

Lilian Jourieh, the Visionary and Partner at Smashdoor Marketing, answers, “It’s simple. We listen. We want to really know our customers before we start down the path of suggesting different digital marketing technologies.”

For Smashdoor, it could start with what’s worked for clients and what hasn’t; who their customers are today and who they’re going to be tomorrow; what their version of success looks like; what’s their appetite for ‘change.’ It might sound just like old-school customer service, but it’s part of a bigger marketing strategy that allows Smashdoor to best apply the right omnichannel marketing strategies for clients.

Most important, listening builds trust when Smashdoor explores many of the new-to-clients platforms, especially given it will likely be outside their comfort zones—a prime challenge for the clients. That’s why Smashdoor focuses on the human touch, whether that be through education or transparency.

Next is the challenge of how to best use digital marketing technologies. To solve this, Smashdoor doesn’t use a ‘set-it-and-forget-it’ approach. The company is hands-on when setting up its customers’ campaigns and maintains that personal touch throughout the entire campaign to maximize customers’ budgets.

Clients also struggle to decide how to measure success. Smashdoor ensures that this process is about generating qualified leads, such as measuring ROI by in-store foot traffic, web traffic or online sales, or form fills on their website.

The company also believes that measuring success means analyzing how prospects are interacting with their customers' marketing efforts and adjusting the approach to make sure that the journey leads to a conversion.

For instance, one of Smashdoor’s clients in the retail category reached out to see if they could help them with their marketing strategy. At the time, the client had been working with another agency for a few years but did not see any increase in foot traffic in-store or webstore traffic. The question that arose was, “What are we paying for?” When Smashdoor entered the conversation, they created a plan from scratch, taking into account their main pain points and came up with a multi-pronged approach to help them build their brand, reach the right audience, and drive traffic in-store and online. Since the inception of the new strategy, the client has been seeing increased foot traffic, which leads to increased in-store sales, a lift in website traffic, as well as a spike in their social media presence. Smashdoor was able to achieve these results while reducing the client's marketing budget by 50 percent.

According to one of Smashdoor’s housing clients, “Smashdoor provides an elite level of service. As our partner in success, they constantly go above and beyond our expectations. Their approach is both practical and innovative which translates into tangible results. They achieve this by truly getting to know your organization and your specific needs. They optimized our budget into results and created a new and successful marketing and advertising campaign that resulted in superior lead generation and sales. They are a power house team that is dedicated and passionate about marketing and advertising and I would highly recommend them.”

Smashdoor Marketing may be new to the block, but the company knows how to effectively apply deeply customized marketing strategies to clients and then execute those strategies through the many different strategic omnichannel partnerships they have formed over the years.