Yieldkit
Connecting content and commerce for sustainable growth

The digital advertising landscapes are in a constant state of flux. Accelerated by the pandemic, e-commerce sales worldwide continue to grow many times over. Advertisers want to maintain their independence from platforms like Amazon through direct-to-consumer measures and are significantly increasing their affiliate marketing spend. Publishers are also looking for new ways to increase their revenue streams, especially when revenues from banner advertising has come financially to an end. Their core business is reliable content. That's what consumers looking for information about products are asking for. That's why commerce content is so important. And that's where Yieldkit comes in.

The Hamburg-based technology platform for performance and affiliate marketing offers publishers and advertisers a straightforward and simple solution for the optimized implementation of performance marketing strategies while increasing revenue and driving traffic. "We define commerce content as a strategy that publishers establish with journalistic content produced for monetization," says Tobias Conrad, CCO, Yieldkit. "It can be product information, travel tips, whatever the consumer demand is." Content is written on product groups or topics with recommendations and monetized with affiliate links. "We strongly believe that this commerce content strategy fits perfectly with the developments of our time," Conrad concludes.

And Yieldkit's success proves the Hanseatic company view right. "Although last year was unique and difficult, we were able to kickstarting our company to the next level," says Daniel Neuhaus, CEO, Yieldkit. "We have partnerships with more than 5,000 publishers and give them access to 72 networks and 50,000 advertisers worldwide. We operate in 160 countries and enable 1BN e-commerce revenue."

We are an international team of native speaking ad tech specialists from eleven different countries

To this end, Yieldkit has built its platform with turnkey solutions and machine learning for contextual and semantic targeting, i.e. technological targeting and not user targeting. First and foremost would certainly be YieldLINK. YieldLINK is the most widely used solution that automatically replaces existing links within publisher websites with monetized links. The second, YieldSHARE, searches the Yieldkit database of ad campaigns for a monetized version of a given link. YieldSHARE is the optimal solution for publishers who want to monetize a single piece of content without installing any software. For large amounts of content to be converted into monetized content, YieldCONNECT replaces a set of predefined keywords with monetized links. For example, with YieldCONNECT, Yieldkit has helped WEKA Media Publishing and its brand and tech magazine connect.de to complement their ad strategy by introducing in-text ad campaigns.

In addition to turnkey solutions, Yieldkit's APIs give publishers another set of important tools that give them even more flexibility regarding their requirements. They guarantee publishers customized solutions and programmatic access to their data. One new feature, for example, is the Incentive API, which provides access to an up-to-date inventory and over 170,000 coupons at any time. Publishers benefit from a reliable connection to partner programs as well as incentives such as cashback campaigns, deals, coupons, and product promotion feeds.

"We are an international team of native-speaking ad tech specialists from eleven different countries. And even though we really appreciate our home port of Hamburg, we work all around the world. A trusting, collegial and friendly working atmosphere is a must for this. That is the foundation of our corporate culture," summarizes Daniel Neuhaus.

In early 2021, Waterland Private Equity acquired a majority stake in Yieldkit, giving the AdTech company a further boost for organic growth and the development of the software platform towards market leadership through a buy & build strategy.