Third Marble Marketing
Process-Driven Approach for Accessible Digital Marketing

Before Henry Ford transformed the automobile industry with the assembly line, owning a car was beyond an average person’s reach. Similarly, as digital marketing becomes ubiquitous today, Third Marble Marketing is paving the way for accessibility in the Google Ads Space, enabling small business owners to harness its potential.

Most of these owners are stretched thin, grappling with multiple responsibilities and lack the time to stay updated on the constant changes in Google Ads and SEO. With limited budgets, the prospect of engaging with top-tier agencies for Google Ads management—which often charges $2,500 per month—becomes impractical, especially when their advertising budget hovers around $500.

Third Marble addresses these challenges by offering cost-effective Google Ads management services. It follows a highly process-driven approach to deliver improved results and higher returns on investment for Google ads and SEO initiatives, fulfilling its mission—to assist as many small businesses as possible.

“Our focus is strictly on the mom and pop type operations. The people who are living the American dream, started their own businesses and are trying to get them off the ground,” says Chris Fawcett, President of Third Marble.

The firm offers different service levels based on the client’s needs and budget. Its most affordable option, Starter Plan, functions as a help desk service for businesses that prefer minimal interaction and trust Third Marble to independently manage their ads independently. The Growth Plan includes the involvement of a dedicated account manager who conducts monthly strategy calls, which is suitable for those who want regular updates and strategic outputs. For clients willing to invest more, its Partner Plan provides a high level of service, including weekly calls with a senior staff member.

Third Marble also offers a white-label service for website design agencies. This service allows agencies to provide Google Ads and SEO services under their brand without recruiting more staff. For instance, if an agency sells a website package that includes social media, and their client also wants Google Ads and SEO, they can rely on Third Marble to deliver these services.

One of Third Marble’s unique strength is its interactive Google Ads audit process. Through live screen sharing, the firm educates clients on how to optimize their accounts, covering everything from settings to keywords and ad strategies. These audits, which lasts for 30 to 45 minutes, provide clients with valuable insights and actionable recommendations that enhance control over their digital campaigns.

The company employs a structured team approach to manage ongoing Google Ads services. The client-facing team manages all interactions and communications, while the backend team focuses on account optimizations to ensure consistent performance. Each campaign is evaluated using Third Marble’s internal DEFCON scale, beginning with the highest level of urgency—DEFCON one. Here, the accounts are subjected to rigorous review every other day by top management, who implement significant changes to improve performance. Campaigns rated at DEFCON four or five only require basic maintenance, indicating stable performance within acceptable parameters. A unique aspect of Third Marble’s account management is its commitment to take full responsibility for accounts not meeting targets. The firm continues working on those campaigns without any additional charges, even if it requires investing a considerable amount of time.

Our focus is strictly on the mom and pop type operations. The people who are living the American dream, started their own businesses and are trying to get them off the ground

Third Marble's onboarding process is tailored to understand each client's goals, which are typically aimed at acquiring customers, increasing sales, or generating leads. It involves three steps—an initial setup call, a strategy call to develop a customized plan, and a conversion tracking call to measure success. This streamlined approach ensures each client's needs are effectively met.

A recent success story substantiating the benefits of using Third Marble’s services involves a company that received a steady stream of leads but then saw a drastic drop from 20 to 30 calls a month to just a few. Their previous account manager had neglected the account and failed to make the necessary updates. In addition, Google's changes to the existing matching algorithms had caused the account to target ineffective keyword phrases. The firm sought Third Marble’s assistance, where it revamped the account, blocked irrelevant keywords, and directed ads to more appropriate pages, resulting in the client receiving over 40 calls a month.

Such achievements are made possible by Third Marble's exceptional team of digital marketers, who wholeheartedly support ambitious entrepreneurs in their pursuit of success.

Fawcett sums it up well, "Having us onboard is similar to hiring a CPA for tax management. We handle the complexities of digital marketing on the clients’ behalf, saving them significant time and delivering superior results."