The Voyager Group
Driving Meaningful Engagements

The Voyager Group is results-oriented and focused on creating meaningful engagements between brands and consumers. It helps businesses in their brand management with its proprietary immersion process that has been developed over decades. Business objectives are determined and addressed with strategic, quality, creative, and business model-centric solutions. Clients are provided with a distinctive point of view through award winning creative solutions for traditional and new media, from print ads to immersive art experiences.

The past few years have changed how individuals interact with their favorite brands, whether related to loyalty programs or overall brand experience. The way they filter the information and act on it has taken a dramatic turn with the proliferation of social media platforms and the increasing influence of influencers. This requires businesses to better understand the audience's point of view and find a consensus to make their brand more accessible, approachable, and authentic through messaging that resonates with consumers.

To maintain clients’ brand voice amid changing customer behavior, The Voyager Group analyzes consumer preferences and understands how people connect with a brand. Consequently, the company analyzes the aspects that different groups value collectively and builds a brand narrative around that elevation.

Making a Real Difference with a Unique Process

The Voyager Group’s client engagement process begins with understanding the heart, soul, and skin of a brand by finding answers to a few fundamental questions regarding target audience, point of view of audiences, brands’ benefits, unique value, and purpose, and individuals responsible for building and maintaining brands’ image. After identifying these aspects, the company builds a strong, creative, and measurable strategy to meet clients’ ROI goals. This is indeed the biggest differentiator of The Voyager Group in the market.

The Voyager Group’s experience in numerous media enables it to think on the business-to-business level, as well as the consumer side, and design and execute meaningf programs, campaigns, and strategies. This approach has inspired numerous clients to leverage its services for brand positioning, brand reinvention, provocative messaging campaigns, and marketing for years.

“Our goal for the past three decades has been to produce unique brand experiences with an experiential focus. We bring a combination of old-school thinking and the curiosity to adapt and evolve to best practices for all parts of our immersion process to drive maximum value for clients with measurable solutions,” says Vanessa Rose, President and Brand Strategist of The Voyager Group.

Turning Vision into Reality

Known for specializing in competitive brand positioning, brand reinvention, differentiated marketing, provocative messaging campaigns, breathtaking environmental design, and powerful programming, The Voyager Group turns clients’ vision into reality while delivering long-term value.

Our goal for the past three decades has been to produce unique brand experiences with an experiential focus. We bring a combination of old-school thinking and the curiosity to adapt and evolve to best practices for all parts of our immersion and creative process to drive maximum value for clients with measurable solutions

A notable project that highlights The Voyager Group’s capabilities is a project called The Studio, Located within The Bellevue Collection. It turned a pre-existing retail environment into a Leasing Center that offers an opportunity for the developers leasing teams to rent and lease the invisible. The goal was to pre-lease residential, retail, entertainment, and office space even before the construction was done on this expansion project. Exceeding every expectation, Voyager provided this unique space with a personality and vision and brought it to life before and during construction. This sales center environment was designed for both business to business and consumers alike. In addition to the physical design of the space, Voyager also created all of the content within the space. Through the combination of high tech and high touch, and first of its kind interactivity between a physical model of the project and an expansive video wall, no detail was left untouched.
Another example that highlights a recent success: Last December, The Bellevue Collection debuted a first-of-its-kind experiential holiday interactive program, The Season of Celebrations. The goal was to showcase the diversity of the surrounding community by highlighting Las Posadas, Hannukah, Christmas, Kwanzaa, and Oshogatsu. The colorful pieces of custom digital art represented the beauty of each celebration and attracted individuals to explore other cultures.

Shoppers could engage with a 20-foot immersive screen—that brought fun, learning, and technology together—with a wave of their hand. For example, they could virtually light the menorah to celebrate the tradition of lighting candles during Hannukah.

The campaign attracted nearly a quarter of a million visitors to the shopping center. About 250,000 activated the program, while nearly 100,000 became engaged users. In addition, a high-profile center court location allowed numerous people to visually experience the event.

Behind the curtain of this successful initiative was The Voyager Group.

It worked with The Bellevue Collection’s marketing team and used technology to rejuvenate guests through unique storytelling during the festive season.

“We created a multi-user, interactive installation for all age groups, which was artistic, educational, and playful, to truly enhance the in-person shopping experience,” says Rose.
This is not the first time The Voyager Group has driven value for this client. For over 16 years, Voyager has partnered with Kemper Development Company, the developer, owner, and management company of The Bellevue Collection, to establish this mixeduse property. Located in Bellevue, Washington, the collection is one of the country’s most notable mixeduse, high-performing, super-regional centers today.

Through its strategy and measurable results, The Voyager Group continues to make a real difference for many clients and support their businesses with financial results and creative excellence.
The Voyager Group’s competent team is the biggest contributor to its success. It works as the extension of a client’s marketing team and is accountable for driving true value. Voyager believes in making long-standing relationships on both sides of the table by fostering a culture of innovation and continuous improvement. The creative director and principal, Russell Noe, has been with the company for almost three decades. In fact, the “newest” person in the team has been there for a decade now—this is something highly unusual in the marketing, advertising, and production world. "We are a creative force. A small group of big thinkers".

The Voyager Group’s commitment to achieving heights of excellence has enabled it to traverse a long way with countless success stories and numerous industry awards. In the coming years, the company will certainly stay true to its mission and create more sustainable brand images to drive maximum value for clients.