Smart Connections PR
Strategic Communications for Startups to Fortune 500 companies

Raising capital is not the only thing startups need to focus on. Investing in a good PR agency is equally essential for growing startups to increase brand awareness, attract more investors, and make the right connections in the market.

Finding a suitable PR agency that promises the best results is challenging. Budget is a significant constraint that prevents small and mid-size companies from receiving high-quality PR services.

This is where Smart Connections PR comes into the picture.

The boutique PR agency provides various services, including corporate communications, media relations, industry and analyst influencer relations, content/ writing, social media, and thought leadership campaigns. It aids organizations in building brand awareness, raising visibility with their key audiences, and targeting the right customers.

Companies of all sizes gain a competitive edge by working with Smart Connections PR, which brings a newco out of stealth mode, launch a new product or work with more established companies to move the needle and their PR campaigns to the next level.

“Learning about our clients and their needs helps us develop tailored PR campaigns with a hands-on approach,” says Joanne Hogue, partner and co-founder of Smart Connections PR.

The B2B enterprise technology market is one of Smart Connections PR’s specialties. The agency resolves significant media coverage challenges for clients in the enterprise technology market by developing solid campaigns that bring attention from media and influencers.

It raises awareness about the benefits of PR and how it aids companies in growing their visibility.

Relationship building is an essential aspect of Smart Connections PR’s modus operandi. Every part of a PR campaign boils down to building strong relationships internally with clients and externally with their audiences, including media, industry analysts, experts, and people that run events, conferences, and awards that cover the particular industry.

Smart Connections PR works across all geographies and time zones. Its worldwide presence and regional expertise significantly benefit clients. The agency is a member of the GlobalCom PR Network, a consortium of full-service public relations agencies delivering proven integrated campaigns to global organizations. This enables it to network with various agency owners to brainstorm trends and emerging services in the PR world.

Learning about our clients and their needs helps us develop tailored PR campaigns with a hands-on approach

“Adopting a hands-on approach enables Smart Connections PR to work hand-in-hand with clients. We view ourselves as an extension of their marketing teams,” says Dina Grills Petrosky, partner and co-founder of Smart Connections PR.

Many clients have benefited from its services so far. A case in point is an emerging company with a groundbreaking data storage solution that approached Smart Connections PR to be introduced into the right marketplace. Smart Connections PR embarked on a massive campaign for the client, engaged with every industry analyst, and introduced them to the media. The consequent media coverage was immense and resulted in the client being acquired by a renowned company that distributed its technology worldwide.

This success was driven by Hogue’s and Petrosky’s 25 years of experience and expertise in the competitive PR field. While the global PR market is worth more than 97 billion US dollars, women account for 72.8 percent of the overall PR management job positions. Smart Connections PR, a 100 percent women-owned business, is an example of women making significant strides in the PR industry.