Raare Solutions
Pioneering Precision in Marketing Campaign Operations

A specialist in successful marketing campaign operations, Raare Solutions is an impactful partner known for delivering rapid turnaround times, regardless of a program’s complexity or scale. From developing customer onboarding and loyalty campaigns to gathering datasets via trusted third parties and standardizing them, it is adept at designing B2C and B2B programs that help clients gain customers. These competencies have helped Raare build an impressive portfolio, including luxury automobile brands like BMW, Rolls-Royce and Ferrari.

A crucial factor behind its success is its team of passionate professionals, many of whom have been with Raare since 2014. The workforce’s skillsets are strengthened by Raare’s organizational culture, which balances dignity and respect in work with the freedom and choice to create good lives for employees, their families and overall communities.

Founder and CEO Esther Poulsen believes in empowering Raare’s team by allowing members to give their best within reasonable work hours, which drives them to confidently relax, recharge and spend more time with their loved ones. This has an overarching impact on her company as a rested professional is more attentive to the artistic and scientific components of a marketing operation, ultimately resulting in the delivery of a stellar client experience.

“We recruit seasoned professionals with a track record of managing sophisticated and large-scale campaign operations, domestically and internationally, and adopt a disciplined process that upholds dignity and fosters a workforce that is passionate and results-driven,” says Poulsen.

Its dedicated team is complemented by powerful campaign management competencies, which involve ideation, targeting, segmentation and integration of messaging assets, culminating in the impactful analysis and execution of a marketing vision. Equally impressive is Raare’s platform-agnostic approach to campaign design, which enables its team to ‘work and play’ with a wide range of clients, spanning marketing agencies, client entities and relevant stakeholders.

A notable offering is Raare’s ‘Campaign Hospital’ program. It diagnoses and identifies the ‘Why?’ behind underperforming campaigns using creative analogies like treating the workflow as pulmonology, decision-making as neurology, et cetera.

This innovative approach has garnered positive client feedback for its creativity and effectiveness.

Beyond the campaign-related services, Raare offers CRM consulting to guide companies through their customer journey, helping them understand their growth and identify areas for improvement through visual mediums. It also advises on platform selection for requests for proposals (RFP), which is often a cumbersome and manual process. This tailored support positions Raare as a versatile partner in the CRM and marketing space.

Bringing turnaround times down from months to weeks, days or hours, Raare has attained a strategic position in the marketing operations space. Powered by an agile and passionate team that works within a collaborative culture proven to enhance relationships with clients and partners, it adapts to diverse client needs and delivers superior results and marketing wins.

Delving into the current trends in the sector, Poulsen brings focus to the importance of AI applications in campaign management and how it is easier said than done, especially in compliance-heavy sectors. She cautions against leveraging AI in finance, healthcare and insurance domains, as AI models are trained using historical data, and can reintroduce past biases that deliver discriminatory outcomes based on race, gender or age.

We recruit seasoned professionals with a track record of managing sophisticated and large-scale campaign operations, both domestically and internationally, and adopt a disciplined process that upholds dignity and fosters a workforce that is passionate and results-driven

Preventing such outcomes, Raare advocates for a conscientious approach to AI management, requiring a combination of coding skills, critical oversight and meticulous attention to ensure fair and accurate AI-driven decisions. It shields clients from facing unexpected backlash and reputational losses by fundamentally understanding how and where AI use is appropriate. It also supports them in mobilizing the right people and resources to maintain robust monitoring of outputs before using them in a campaign. Above all, Poulsen helps businesses guarantee their marketing endeavors are bias-free and equitable while aligning with their brand vision and legal compliance directives.

Upholding integrity and respect, Raare's ethos is a dedication to client welfare, which cements its position as a trusted partner for global brands seeking top-tier marketing expertise.