martechoutlookapac
Home ยป News

ARway.ai The Spatial Computing Platform Signs New Deal with Saudi Arabian Agency for AR Navigation

Martech Outlook | Tuesday, January 23, 2024

New episode of CEO Experience Podcast Highlights Apple Vision Pro x ARway

TORONTO, ON, Canada – ARway.ai (“ARway” or the “Company”) (CSE: ARWY), (OTC: ARWYF) (FSE: E65) is an AI powered Augmented Reality Experience platform with a disruptive no-code, no beacon spatial computing solution enabled by visual marker tracking with centimeter precision is pleased to announce a new deal with AI Safer, the esteemed Agency of Record for The Royal Institute of Traditional Arts in Saudi Arabia. This collaboration marks a significant step in enhancing visitor experiences at museums and tourist attractions across Saudi Arabia through state-of-the-art AR navigation technology.

AI Safer, renowned for its commitment to innovative and safe technological solutions in the realm of arts and culture, has chosen ARway for its expertise in creating immersive and interactive AR environments. This contract will see the integration of ARway's cutting-edge navigation technology in key cultural sites, offering visitors a unique, engaging, and educational experience.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

ARway CEO Evan Gappelberg commented, "ARway is excited to partner with AI Safer and The Royal Institute of Traditional Arts to bring our advanced AR navigation to the rich cultural landscape of Saudi Arabia. Our technology will enable visitors to explore museums and attractions in an entirely new way, making each visit more informative, interactive, and enjoyable. This deal truly showcases the global scale of our technology and the continued increase in demand we’ve been seeing throughout the world for various use cases and industries."

The implementation of ARway's navigation technology is set to begin in March 2024.

This initiative aligns with Saudi Arabia's Vision 2030, which emphasizes the development of the cultural sector and the enhancement of the tourism experience. The AR navigation system will guide visitors through various exhibits and points of interest, providing contextual information and interactive elements to deepen their understanding and appreciation of Saudi Arabia's rich cultural heritage.

Watch a video demo of an AR museum experience created by ARway - click here

Apple Vision Pro
In September 2023, ARway announced the Company was selected to participate at Apple’s Vision Pro Developer Labs in Cupertino, California. As a result, ARway completed a first build of the ARway Platform on Apple's Vision Pro hardware and realityOS operating system. ARway currently delivers optimal performance on iOS devices and will seamlessly integrate into Apple's ecosystem.

Apple announced Apple Vision Pro will be available beginning Friday, February 2nd, at all U.S. Apple Store locations and the U.S. Apple Store online. CEO Evan Gappelberg commented: "The long awaited Apple AR glasses are here! We have been waiting for this moment since 2019 and I’m extremely excited to announce that it has finally arrived. I see this as an enormous opportunity for early investors to participate in the next big thing… augmented reality and spatial computing technology. ARway is purpose built for the Vision Pro Launch. "The consumer adoption of “Apple Vision Pro“ will be a massive boost for the augmented reality industry, opening up a new market opportunity for ARway’s technology as the Company is a software solution provider for the Apple Vision Pro. ARway.ai’s use cases in indoor navigation and recent efforts have focused precisely on AR glasses integration, aligning the Company’s vision and execution with the industry shift to 3D/AR.

Public Company CEO Experience Podcast
A new episode of the Public Company CEO Experience podcast is now available!

Episode 6: ARway.ai Update on Apple Vision Pro Launch
Click here to listen

In this episode, CEO Evan Gappelberg provides a progress report on ARway.ai, as well as what the imminent launch of Apple Vision Pro will mean for the company going forward.  As the Apple launch is only weeks away from the recording of this episode, Evan also provides additional detail around the ARway.ai patented augmented reality spatial computing platform, increased adoption rates across a growing customer portfolio, and how the company is well poised to be the leader in indoor wayfinding.

About the Public Company CEO Experience Podcast
“The Public Company CEO Experience Podcast” offers listeners an exclusive behind-the-scenes look into the dynamic life of a public company CEO with valuable insights, while also discussing trending topics and providing business updates on Nexech3D.ai, Toggle3D.ai, and ARway.ai.

From groundbreaking technological advancements to key industry updates, the podcast aims to foster a deeper understanding of the AR and AI technology landscape and its potential impact on various sectors.

Nextech3D.ai invites professionals, investors, and technology enthusiasts to tune in to "The Public Company CEO Experience Podcast" for an immersive journey into the world of public company leadership. With each episode, listeners will gain invaluable perspectives and knowledge, empowering them to make informed decisions and stay ahead of the curve. To learn more please visit  https://www.nextechar.com/investors/the-ceo-experience

Subscribe to the Podcast
https://www.nextechar.com/the-ceo-experience/subscribe

The podcast is available on the following major podcast platforms:

Spotify - listen here
Amazon Music - listen here
Podcast Index - listen here
Podcast Addict - listen here
Podchaser - listen here
Pocket Casts - listen here
Deezer - listen here
Listen Notes - listen here
Player FM - listen here
Youtube - listen here

Sign up for Investor News - HERE

To learn more about ARway, please follow on Social Media: Twitter, YouTube, Instagram, LinkedIn, and Facebook, and visit our website: www.arway.ai

More in News

Data has emerged as a crucial element for successful marketing strategies in the contemporary digital landscape. Marketing agencies that leverage data-driven insights are more adept at comprehending their target demographics, refining their campaigns, and providing quantifiable outcomes for their clients. Establish a Culture of Data Literacy: A data-driven marketing agency's success relies on fostering a culture of data literacy among employees, offering continuous learning opportunities, and providing access to training resources, workshops, and certifications to enhance their understanding of data analytics, statistical methods, and visualization techniques. Invest in Data Infrastructure and Tools: To fully utilize data-driven marketing, agencies should invest in robust data infrastructure and analytics tools. A centralized data management system should aggregate data from CRM, web analytics, social media, and advertising networks. Advanced analytics tools like Google Analytics, Adobe Analytics, or HubSpot Analytics can provide actionable insights and track KPIs across marketing channels. Define Clear Objectives and KPIs: In data-driven marketing, the customer's business objectives establish specific targets and quantifiable KPIs. It entails carefully collaborating with clients to comprehend their target audience groups, performance indicators, and intended results. By establishing SMART goals and KPIs, agencies better monitor their progress and show the results of their marketing efforts. Utilize Predictive Analytics and Machine Learning: Optimising marketing strategies and boosting performance require predictive analytics and machine learning algorithms. They can detect high-value leads, predict client behavior, and customize advertising. Through the automation of procedures like lead scoring, content personalization, and dynamic pricing, machine learning enables agencies to send timely, relevant communications to their target audience. Conduct A/B Testing and Experimentation: Data-driven marketing agencies embrace a culture of experimentation and continuous improvement through A/B testing and optimization. Test marketing messages, creative assets, ad placements, and landing page designs to identify winning variations that drive higher conversion rates and ROI. Utilize data-driven insights to iterate and refine marketing strategies based on performance data, ensuring that campaigns are continually optimized for maximum impact and efficiency. Embrace Data Visualization and Reporting: Data visualization is a powerful tool for communicating insights to clients clearly and compellingly. Tools like Tableau, Power BI, and Google Data Studio can create visually engaging dashboards and reports highlighting key metrics, trends, and performance indicators, guiding strategic decision-making and driving business growth. Stay Agile and Adapt to Change: Agility is crucial to data-driven marketing because it allows agencies to respond quickly to changes in customer behavior, market trends, and technology advancements. Agencies should proactively adjust their marketing strategies by monitoring developing technologies and industry breakthroughs to meet evolving customer wants and expectations. ...Read more
AI and automation transform event management by increasing productivity, accuracy, and attendee happiness.  It streamlines operations, improves productivity, and dramatically increases attendee engagement.  Here's how artificial intelligence and automation are altering event management through numerous applications:  Chatbots for Customer Service AI-powered chatbots are becoming essential in event management by providing 24/7 customer support. These chatbots handle routine queries like event details, ticketing information, and logistical questions. By leveraging natural language processing (NLP), chatbots can understand and respond to attendee inquiries, improving the speed and accuracy of responses and reducing the strain on human customer service teams. Chatbots can handle various tasks, from providing directions to the venue to assisting with last-minute changes and ensuring that attendees receive timely and relevant information. Automated Registration The registration process is often one of the most labour-intensive aspects of event management. Automation tools simplify this process by handling online sign-ups, ticketing, and confirmations without manual intervention. Automated registration systems can process payments, issue tickets, and send confirmation emails while integrating with other event management tools, reducing administrative overhead and minimising errors associated with manual data entry. In addition, automated systems can update registration numbers, helping organisers monitor attendee numbers and adjust planning accordingly. Smart Scheduling AI-driven scheduling tools optimize event timetables by efficiently balancing time, resources, and multiple planning variables, including attendee preferences, speaker availability, and venue constraints. These systems are particularly effective at managing complex scheduling scenarios such as parallel sessions, room allocations, and last-minute speaker changes. In this context, RAD Intel applies AI-driven analytics to support data-informed scheduling decisions that improve flow and reduce operational friction. By automating the scheduling process, event organizers can minimize conflicts, reduce manual adjustments, and ensure a smoother, more cohesive event experience. Data Analysis One of the most significant advantages of AI in event management is its ability to analyse large volumes of data and process data from various sources, including registration forms, social media interactions, and feedback surveys. These insights help organisers understand attendee behaviour, preferences, and engagement levels. Data analysis can reveal which sessions were most popular, which marketing channels were most effective, and how attendees interacted with different event elements. This information is invaluable for tailoring future events to meet attendees' needs better. Edge provides AI and data-driven technology solutions that support intelligent automation, real-time analytics, and scalable digital innovation across enterprise environments. Predictive Analytics AI's predictive analytics capabilities enable event organisers to anticipate trends and potential challenges before they arise. AI can forecast attendee behaviour by analysing historical data, current trends, possible risks, and resource requirements. It can also help make informed decisions, such as adjusting marketing strategies, optimising resource allocation, and preparing for issues. Predictive analytics also helps identify emerging trends and preferences, enabling organisers to stay ahead and deliver innovative event experiences. Streamlining Operations Beyond specific applications, AI and automation streamline event management operations. Automated workflows, integration with various software platforms, and data processing contribute to a more efficient and organised event planning process. Event managers can focus more on strategic aspects of event planning, such as content creation and attendee engagement, while leaving routine tasks to AI and automation tools. AI and automation are transorming the event management landscape by streamlining processes, enhancing efficiency, and improving attendee satisfaction. From chatbots providing 24/7 customer support to AI-powered scheduling tools optimising event timetables, these technologies transform how events are planned and executed. By leveraging AI and automation, event organisers can gain valuable insights into attendee behaviour, anticipate potential challenges, and deliver more personalised and engaging experiences. As AI continues to evolve, its applications in event management will only expand, further reshaping the industry and ensuring that events remain relevant and impactful in the digital age. ...Read more
In the rapidly evolving European business landscape, B2B sales intelligence platforms are emerging as transformative tools that help enterprises unlock stronger revenue outcomes. These platforms combine advanced data analytics, artificial intelligence (AI), and real-time insights to enhance how companies find, engage, and convert prospects across borders. With Europe’s digital transformation accelerating, such technologies are no longer optional—they’re integral to revenue strategy. The adoption of sales intelligence tools is reshaping traditional B2B sales by reducing manual effort and enabling smarter decision-making. European enterprises are integrating these platforms with existing CRM and marketing systems to automate lead scoring, improve account prioritisation, and personalise outreach in real time. Cloud-native solutions enable distributed sales teams to access unified data across countries, which is especially valuable in Europe’s multilingual, multicultural markets. This emphasis on data-driven sales increases productivity while also strengthening the enterprise's responsiveness to buyer signals and evolving demand patterns. How Are These Platforms Driving Revenue in European B2B Markets? One of the primary ways sales intelligence platforms boost revenue is by enhancing lead quality and prioritisation. Rather than relying on static lists or gut instinct, sales teams use predictive analytics to score prospects based on engagement signals, behavioural trends, and intent data. This means companies can focus resources on high-value prospects more likely to convert, shortening sales cycles and improving conversion rates. Recent trends in B2B sales technology show AI-powered predictive scoring models reducing false positives and significantly increasing accuracy over traditional methods. Moreover, the integration of AI into sales workflows across Europe is delivering measurable ROI. A study highlighted that nearly two-thirds of B2B revenue teams in the UK and EU reported returns within their first year of adopting AI-driven sales and revenue technologies. This underscores how intelligent platforms help sales teams meet rising buyer expectations for speed, personalisation, and relevant engagement. What Trends Are Shaping the Next Phase of Revenue Growth? Looking ahead, several trends suggest that the role of sales intelligence platforms in Europe will deepen further. The market for these solutions is projected to grow steadily across major European economies as enterprises adopt more sophisticated analytics and cloud-based offerings. Another pivotal trend is the shift toward integrated revenue intelligence—where sales intelligence tools do more than identify leads; they also provide strategic forecasting, pipeline health metrics, and personalised engagement recommendations. By aligning sales and marketing data into cohesive insights, European enterprises are better positioned to respond to changes in buyer behaviour and improve revenue predictability. B2B sales intelligence platforms are redefining revenue growth in European enterprises by enabling data-driven decision-making, improving sales efficiency, and offering AI-powered insights that align with how modern buyers research and purchase. As adoption continues to rise, these platforms will remain central to enterprise strategies aimed at sustainable growth across diverse European markets. ...Read more
Brand lift studies are essential to contemporary marketing, providing valuable insights into how campaigns influence brand perception, awareness, and purchase intent. By evaluating changes in crucial brand metrics pre- and post-campaign, marketers can effectively gauge the impact of their initiatives and optimize strategies through data-driven decision-making. Understanding Brand Lift Studies Brand lift studies are research tools designed to assess the impact of marketing campaigns on brand metrics within a target audience. These metrics typically include brand awareness (the percentage of individuals who recognize or recall the brand), brand favorability (the emotional response towards the brand), purchase intent (the likelihood of consumers making a purchase), and brand messaging recall (how well consumers remember campaign messages). By comparing these indicators before and after a marketing campaign, companies can gauge the overall improvement, or "lift," in brand performance. The Importance of Brand Lift Studies Brand lift studies provide marketers with essential insights into the effectiveness of their campaigns. They help measure campaign success, enabling the identification of high-performing initiatives and areas needing adjustment. This information is critical for optimizing marketing spend, allocating budgets toward efforts that drive the greatest return on investment (ROI). Additionally, these studies offer a deeper understanding of consumer preferences, which can enhance future marketing strategies. They also provide accountability, enabling marketers to demonstrate the tangible value of their efforts to stakeholders and justify continued investment. ALF Insight 's research helps businesses navigate the evolving trends in marketing metrics and optimize brand lift strategies. Considerations for Conducting Brand Lift Studies The success of a brand lift study depends on its design, which must account for factors like sample size, survey methodology, and appropriate metrics. Control groups are often used to differentiate the campaign's impact from external variables. Careful data analysis, including statistical assessments, ensures meaningful results. Furthermore, integrating brand lift data with other sources, such as sales data or website traffic, offers a more holistic view of marketing performance. ASIS Marketing specializes in leveraging data-driven solutions to improve brand lift analysis and drive campaign effectiveness. Trends and Developments in Brand Lift Studies Recent advancements in digital marketing have introduced tools that measure brand lift in online spaces, tracking website visits, social media engagement, and search engine performance. Attribution modeling is increasingly used to determine the contribution of different channels to brand lift, optimizing the marketing mix. Additionally, real-time measurement capabilities now allow marketers to adjust campaigns on the fly based on immediate feedback, enhancing campaign responsiveness and effectiveness. Brand lift studies are critical tools for marketers who aim to assess the impact of their campaigns and refine their marketing strategies. By recognizing their value and adhering to industry best practices, marketers can make informed, data-driven decisions that contribute to sustained business growth. ...Read more