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MoEngage
A Customer-Centric Approach to Analysis, Personalisation and Engagement

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Jason Smith, VP Europe, MoEngageJason Smith, VP Europe
With most brands adopting a digital-first approach, persuading customers to follow suit can be a challenge. Nowadays, the savvy customer expects a seamless and personalised experience across all physical and digital touchpoints, in return for their loyalty

Armed with the experience of over 1,200 brands in 35 countries. MoEngage has mastered the science of hyper- Personalisation at scale: across web, mobile, email, social and messaging channels. Central to their success is powering customer-centric interactions through an insights-led approach to customer engagement. Other platforms have a campaign-centric approach to engagement, which can sideline the customer. MoEngage, with its insights-led approach, offers a robust customer engagement platform that helps analyse customer behaviour across multiple touchpoints and send personalised content when the customer is most likely to respond, and through their preferred channels.

“Many platforms concentrate singularly on acquiring customers, but MoEngage focuses on loyalty and retention in addition to acquisition, which is crucial for a brand to sustain growth in a competitive environment,” says Jason's Smith, VP, Europe.

Over the years, digital-first brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and internet-first brands such as Flipkart, Ola, OYO, and Bigbasket have realised the need for capturing deeper insights to move towards a proactive customer engagement strategy. With MoEngage, brands no longer need to rely on multiple tools for their analytics and engagement capabilities. MoEngage brings native and disparate data points into a single platform to create a unified customer profile. Their AI engine, Sherpa, analyses real-time data and insights to fuel predictive/custom segmentation and determine who’s loyal, about to churn, or become dormant.

MoEngage, with its insights-led approach, offers a robust customer engagement platform that helps analyse customer behaviour across multiple touchpoints


The company was recognised as a Leader in the Gartner Magic Quadrant 2020 for Mobile Marketing Platforms and a Strong Performer in The Forrester Wave Report for Cross- Channel Campaign Management (Independent Platforms), Q3 2021. G2 also named MoEngage a Leader in the Fall 2020 Grid® Report and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report.

MoEngage proves that insights transform data into delightful customer experiences. Their platform understands what customers want and builds tailor-made experiences for them.

Predictive Segmentation and Recommendations open up a 360° view of the customer’s behaviour and RFM segmentation groups customers based on their recent purchase history, frequency, and monetary value. This helps brands create specific campaigns for those who are price-sensitive, need attention, are fiercely loyal, or are hibernating - and then communicate with them accordingly. These insights are more intelligent and dynamic than raw data alone and give brands that strategic advantage.

Once you segment your customers, the end goal is to ensure a direct and frictionless path through each journey stage. That said, customers can and do get lost along the way and can churn due to negative experiences. MoEngage’s User Path Analysis helps marketers pinpoint drop-off points, Aha! moments and gaps in the customer journey across touchpoints. By removing friction and optimising the customer journey, marketers can ensure better engagement.

  • A lot of platforms concentrate singularly on acquiring customers, but MoEngage focuses on loyalty and retention in addition to acquisition, which is crucial for brands to sustain growth in a competitive environment


Processing over 60bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this space and is one of the highest-rated by customers on websites such as Gartner Peer Insights and G2.com.

MoEngage News

DubiCars to tailor engagement flows using smart tools offered by MoEngage

DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps
Dubai: DubiCars, UAE’s fastest-growing online car market for buyers and sellers has partnered with MoEngage, a marketing automation and customer engagement platform.
Established in 2014 and relaunched in 2018, DubiCars has more than 900 showroom partnerships who list their cars on the web and mobile apps. Using the capabilities of MoEngage, the brand plans to drive engagement across both these channels.
“To put very simply, meaningful customer engagement in our business is one that results in leads for our clients and brand recognition for us. From a broader perspective, we want to be recognized as the one-stop-shop for all things automotive related — research, purchase, sale, news, videos, reviews and more”, said Craig Stevens, CEO, DubiCars
With UAE being a unique market with an expat population, the online brand has been focusing on catering to a diverse audience and reaching out to communities in a tone of voice that makes sense to them. This is one of the many areas where MoEngage will help DubiCars.
Additionally, with smart tools and depth of features of MoEngage, DubiCars will be able to tailor the best engagement flows.
“We’re in the initial phases of campaign and flow-building but are confident that these tools will enable the right forward communication and engagement mix, in turn improving our core metrics alongside customer experience.” Craig Stevens, CEO, DubiCars
DubiCars along with MoEngage will look to improve upon sessions, leads, and listings per user. DubiCars is also expecting an accelerated usage and adoption of new features, and creating feedback loops for improved advocacy.
“We are stoked to be the proud partners of DubiCars. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it”, said Sweta Duseja, Director of Customer Success at MoEngage.
DubiCars joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

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Top 5 Personalization Solutions Companies in UK - 2022
MoEngage

Company
MoEngage

Management
Jason Smith, VP Europe

Description
MoEngage has developed a state of the art and multi-channel Customer Engagement Platform, which analyses customer data and provides valuable insights to help brands deliver the most attentive, efficient and personalised experience.