Martian Arts
Designing Stories for Purpose-Driven Brands

Marketing in the digital age centers on brand storytelling and effectively communicating a brand’s purpose in the marketplace. As companies continue to make positive social impact a cornerstone of their “why”, compelling campaigns depend on the foundation of a well-articulated impact narrative, effective messaging, and a multi-media strategy that brings that vision to life. When companies are looking to accelerate and amplify their brand story, Martian Arts - the multi-media brand storytelling powerhouse headed by creative director Hilario Bango, brings passion and process to creativity and an extensive portfolio of experience to activate each client’s core mission, purpose, and essence into a platform for brand resonance.

“We look at branding from a functional, emotional, and cultural perspective as it helps connect a brand’s shared values and value proposition with ALL audiences—consumer, team, investors, and the broader community” says Hilario Bango, CEO and creative director of Martian Arts.

These emotional connections improve loyalty and increase customer lifetime value while confidently bringing brands to market or introducing established brands to new markets.

Martian Arts’ process is steeped in understanding the company’s vision and their business goals. Operating as a true partner in the process, Martian Arts’ deep bench of creative and execution talent develops the narrative fit-for-purpose and accompanying visual design. Whatever the story needs, Martian Arts team can expertly design and create - from brand origination and mission-critical decks to product launches and TV and digital campaigns to websites and content.

Their team includes creative strategists, developers, writers, artists, video editors, animators, and UX designers who treat clients’ businesses as their own.

Martian Arts works with brands in all stages—from inception to growth stage to established identities ready for an evolution—and takes great pride in highlighting the mission-driven and social value created by helping these businesses to scale.

One such successful partnership had Martian Arts as the driving force behind seven-time Super Bowl champion Tom Brady’s health and wellness lifestyle brand, TB12. From the earliest days of the company, Martian Arts was there as a thought-partner and creative force developing the brand strategy that served as the foundation for TB12’s story in the market. Martian Arts worked as an extension of TB12’s internal creative team, helping them create web and video content, product packaging, and providing creative direction for their workout app, the NYT Best- Selling book The TB12 Method, and even the TB12 Performance and Recovery Center.

We look at branding from a functional, emotional, and cultural perspective as it helps connect a brand’s shared values and value proposition with ALL audiences—consumer, team, investors, and the broader community

Recently, Martian Arts helped Boston-based newborn and parenting support brand NAPS grow with new branding and tone guidelines, a redesigned website, and consulting which carried the founders’ voice forward while allowing them to focus on scaling their impact nationwide.

“Our aim is to be the best supporting actor to purpose-driven visionaries trying to change the world.” says Bango.

A Boston-based boutique branding and creative agency with talent from around the world, Martian Arts helps brands tap into their core essence to ensure constant growth.