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JULY - 2022MARTECHOUTLOOK.COM 512MOENGAGEA CUSTOMER-CENTRIC APPROACH TO ANALYSIS, PERSONALISATION AND ENGAGEMENTJASON SMITH,VP EUROPEPersonalization is not about impressing your customers with how much data you have collected about themMiguel Molina Alén,Director CRO & Personalization, Radisson Hotel Group26The Power of Personalizationat Scale for MarketersJennifer MacKenzie,Senior Vice President of PropertyCasualty Marketing,Nationwide 22How To Build an Effective Content Strategy Others Will EnvyDavid Partain,Senior Vice President, Head of Marketing,Northern Trust28Your best customer is looking for you - are you ready?By Michael Sorrentino,VP ­ Digital Marketing Manager,Digital Banking, Marketing & Experience, Webster Bank27Decisions under uncertainty and highest competitiveness ­ can retailers still set themselves apart?Sebastian Walter,Vice President (VP),Otto Group24
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