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JULY - 2022MARTECHOUTLOOK.COM4Personalization: the heartbeat ofcustomer satisfactionValerie Legat,E-commerce and digital experience director, Miguel González,Global Chief Technology and Data Officer, Carrefour (EPA: CA)CXO INSIGHTS08In My OpinionLast wordIs the metaverse the next wave of the experience economy?Shaun Brown,SVP - Managing Director & NA Shopper Marketing Discipline, Momentum WorldwideSOLUTIONS PROVIDERS IN UK - 2022PERSONALIZATIONTOP 519Segmentify FEATURED COMPANYMurat Soysal,Co-founder / CEO30Retaining Personalization inAutomated CommunicationChris Thomas,Head of Enterprise Marketing,CRST (LON:CRST)18Digital Commerce for theend-to-end consumer experienceLianne Mui,Digital Marketing & EcommerceStrategy Director,APZ McCormick & Company 20
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