DECEMBER 2023MARTECHOUTLOOK.COM9Email marketing remains an effective channel for event communication. We use the most advanced tools such as Marketo, Mailchimp or Sendinblue to create visually appealing invitations, newsletters, and updates. Personalisation features allow us to tailor emails based on attendee preferences, ensuring that our communication is relevant and engaging. To provide valuable content beyond the event itself, we create a digital magazine distributed via flipbook. MarketHub Pulse by Hotelbeds is the go-to source for all things related to the MarketHub. It provides attendees and industry professionals valuable content including event highlights, industry trends, thought leadership articles and interviews with key speakers. The digital format allows for easy distribution and access, making it a valuable resource before, during, and after the event.We also offer key benefits for sponsors, including the ability to attract trade visitors and maximise business opportunities during the show. As the only magazine covering the event, MarketHub Pulse is the premier resource for all trade professionals and the international press. What's more, our market data and leader's strategies offer the "big picture" that is crucial for success in today's competitive business environment.We are also excited to announce that we will be building an in-house mobile app specifically designed for MarketHub. This app will serve as a comprehensive resource for attendees, offering a wide range of features to enhance their event experience, including the agenda, featuring both a general schedule and location information plus personalised schedules for each attendee. It will also contain speaker profiles, a FAQ section, and chatbot for individual inquiries.A key feature of the app will be push notifications, delivering important updates and notifications throughout the show. From special dinner invitations to reminders about scheduled meetings, attendees will stay informed and engaged throughout the event. The registration process will also be seamlessly synced to the app, ensuring that attendees can register quickly and access their personalised information, including their airport transfers.We aim to provide a seamless experience for attendees by equipping them with all the information they need to navigate and enjoy their time in the host city.Interactive engagement is a key aspect of MarketHubs, and the app will include live polls during the presentations. This interactive feature encourages attendee participation and enriches the overall event experience.Additionally, the conference presentations will be available to download via the app, ensuring that they have access to valuable content even after the event has ended. Through the introduction of the in-house MarketHub mobile app, we are confident attendees will have an enhanced and seamless event experience. As the organizers of the MarketHub, we are committed to leveraging technology to drive effective event communication and deliver outstanding experiences for all attendees. We look forward to the next edition and the positive impact our multi-channel communication approach will have on enhancing the overall experience. MTIN TODAY'S FAST-PACED DIGITAL AGE, TECHNOLOGY HAS TRANSFORMED THE WAY WE COMMUNICATE AND EXPERIENCE EVENTS
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