DECEMBER 2023MARTECHOUTLOOK.COM8IN MY OPINIONAs organisers of Hotelbeds' annual corporate events called MarketHubs, we understand the importance of leveraging digital tools to drive effective event communications. The MarketHubs, held in the America, Asia and Europe, are prestigious events that bring together key industry decision-makers to hear the latest insights and trends from tech and travel experts. Our goal is to create an enjoyable and informative experience for all attendees.In today's fast-paced digital age, technology has transformed the way we communicate and experience events. We have witnessed the power of user-friendly event websites, intuitive registration processes, engaging mobile apps and tactical marketing tools to enhance the overall experience.A user-friendly event website serves as the central hub of information for attendees. As they navigate through the website, they should be able to easily access essential details such as the schedule, speaker profiles and any additional activities. We believe in creating a positive first impression for potential attendees by investing in a well-designed website that provides clear and concise information.An intuitive registration process is crucial for seamless event communication. We understand the importance of streamlining the registration process making it quick and easy. By implementing an online registration system, we simplify the process for attendees while collecting valuable data that helps us personalise communications according to individual preferences, or delegate type. Social media apps have revolutionised the way we promote and communicate events. Platforms such as Facebook, Twitter, Instagram, and LinkedIn offer us valuable tools to reach a wide audience, engage with potential attendees and share updates, photos, and videos. Creating event-specific hashtags generates buzz and encourages attendees to share their experiences, amplifying the reach of our event on social media. We believe in the power of social media to create a sense of community, build excitement, and foster ongoing engagement.In addition to leveraging digital tools, we also engage with relevant media outlets and influencers to generate coverage for MarketHub. Press releases, media kits, and exclusive interviews help raise awareness to a broader audience. Collaborating with media partners and industry experts increases the visibility of our event and the return on investment.By Valentina Russo, Regional Marketing Strategy & Operations Manager Europe, and Aina Aguilo Sabater, Head of Events, HotelbedsLEVERAGING DIGITAL TOOLS TO DRIVE EFFECTIVE EVENT COMMUNICATIONSValentina Russo
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