DECEMBER 2023MARTECHOUTLOOK.COM8IN MY OPINIONCurrent State of the Social Media LandscapeThe social media landscape has never been more active and fast-paced than the present time. First of all, the Twitter `crisis' - before it even became X - opened the way for an entirely new model of decentralized protocols, and we are shifting - in some cases - from platforms to protocols. Think of Mastodon, BlueSky, and Threads, to mention a few. I think fragmentation (and the need to diversify) is also a huge factor. To pick an example, Meta's recent releases of Threads, Instagram Broadcasts & WhatsApp channels.So, my perception is that in the past year or so, a new approach to social media has paved its way, and it is now established. We still have to see, though, if it is here to stay, but for sure, it is shaping the social media landscape and the way we perceive it until now.I graduated from the University of Perugia and Turun Yliopisto (Turku). I then moved to Dublin to research for my Bachelor's Degree thesis and attended a course, `Creating Feminist Connections,' at Trinity College. I majored in Translation Studies at the University of Warwick (Coventry) and in Media Relations at 24ORE Business School (Milan). I additionally received an Executive MBA from Luiss Business School (Rome). My career began in PR agencies, where I specialized in Digital Communications for clients in the Web, Technology, Finance, and Healthcare sectors. Additionally, I started a journey in the subtitling industry for the likes of MGM Technicolor, Warner Bros., HBO, Sony, and Universal. I then worked as a content creator, social media & community manager for Italy's first leading portal, Virgilio.it, at Telecom Italia Group and advanced fueling the social media of women's magazine Donna Moderna at Mondadori Publishing Group. From then onwards, I had the amazing opportunity to join Condé Nast, where I currently cover the role of director, social operations & global partnerships strategy supporting all brands and markets globally.By Roberta Cianetti, Director, Social Operations & Global Partnerships Strategy, Condé NastADAPTING TO THE CHANGING SOCIAL MEDIA LANDSCAPERoberta Cianetti
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