martechoutlook
DECEMBER -2022MARTECHOUTLOOK.COM5CXO INSIGHTSMARKETING FOR THE NEW `DIGITAL SHELF'Chip Schuman, Senior Vice President of Marketing, Consumer Products, Sargento Foods26HOW DUTCH BROS COFFEE EMBEDDED CULTURE INTO ITS MOBILE APPJohn Graham, Chief Marketing Officer, Dutch Bros29HOW MODERN MARKETING LEVERAGES MARKETING TECHNOLOGY TO BOOST GROWTH AND CUSTOMER VALUEKevin Brown, Head of Marketing Technology, LeasePlan32FIREBIRDS WOOD FIRED GRILL EDITORIAL FOR CIOREVIEW MAGAZINE MARKETING IN A PRIVACY COMPLIANT WORLDJoshua Peacher, Chief Brand Officer and Christine Lorusso, Director of Digital Marketing Firebirds Wood Fired Grill19CONSUMER MARKETING TRENDS TO MEET CONSUMER DEMAND Jason Roche, Marketing Director, Bob Evans Farms, Inc.22THE POWER OF PERSONALIZATION AT SCALE FOR MARKETERSJennifer MacKenzie, Senior Vice President of Property Casualty Marketing,Nationwide 24FEATURED COMPANYJeffrey Fisher, Managing Partner18BID GLASSDaniel Liebner, Founder21MAX CONNECT DIGITALPhil Case, President and Chief Client Officer27STARFISH AD AGEMindy Lewellen, CEO28SOLUTIONS PROVIDERS - 2022DIGITAL ADVERTISINGAbel Sanchez, COO
< Page 4 | Page 6 >