DECEMBER -2022MARTECHOUTLOOK.COM4In My OpinionCover Story12360834Last wordKevin Plumberg, Head of B2B Content Marketing, Bank of the WestHIGH TIME FOR DIGITAL MARKETING TO ENTER THE CONTENT LABORATORYSALES OVERNIGHT BRAND OVER TIME: HOW SWEETWATER UNLOCKED THE POWER OF YOUTUBEJeff Ekblad, Senior Director of Performance Marketing, Vice President of Marketing,SweetwaterLaura Cameron, VP, Digital Marketing, KeyBankTHE SHIFT TO AGILE IN MARKETING
< Page 3 | Page 5 >