6August 2018Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.AUGUST - 2018Contact UsPhone:510-556-2402Fax:510-894-8405 Emaileditor@marketingtechoutlook.comsales@marketingtechoutlook.commarketing@marketingtechoutlook.com August - 2018, volume 04 - 04 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerKhyati DubalRohit ChowdharyShirley FaithVisualizerAnil KumarMARTECH STARTUPS SPECIAL Max Wilson max.wilson@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comMartech is one industry that has bloomed from a small niche to one of the most vital parts of modern marketing. Starting from virtual and augmented reality (AR) to artificial intelligence and big data, MarTech has brought forth incredible benefits to marketers. In 2018, AR is showing great promise to be a complete game changer in marketing. Today, CMOs are recognizing the potential of AR and are implementing tactics to reach customers more effectively. The rise has been immense because AR comes with the comfort of a smartphone and is pretty much a frictionless idea. With AR, marketers can improve buying experience and keep the users hooked with an interactive selling platform. And as we are inching closer to 2018, CMOs are realizing the full potential of AR along with AI, machine learning and voice search. Particularly, the startups are capitalizing on the convergence of MarTech for economic throughput and contextual marketing. AR enables CMOs to add an extra layer to the in-person experience and allows marketers to showcase products in real-world environments. For instance, an interior design company can preview renovations and redecorations through an app and give consumers a feeling of their abilities. But often in the crowded martech landscape, it becomes quite daunting for startups to analyze new trends and innovative solutions in the market. Some, despite being very robust might not satisfy a business's unique needs.Therefore, after careful deliberations of months, our distinguished editorial group at Marketing Tech Outlook have analyzed the different emerging trends in the MarTech industry to filter out solutions that are genuinely crafted for this space, outperform others, and can solve challenges prevalent in the industry. This edition of our magazine is a result of our commitment to stick to our mission. We bring to you the "Top 10 MarTech Startups - 2018."Please let us know your thoughts. AR: The New Game Changer in Marketing
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