Live Group
Launches Envoku

Live Group’s 50-year legacy signifies more than the mere passage of time. It’s a testament to their ability to navigate shifting markets while continually redefining what it means to be an event partner. Far from a conventional event management company, Live Group has always crafted a reputation for delivering fully immersive experiences.

By Seamlessly Merging Data-driven Innovation with a Deeply Human Touch

Live Group has been a trusted partner for clients like the UK government, global tech giants and top banks, who truly want to engage their audience in addition to booking venues and handling logistics. From creative vision and production to the intricacies of digital development, the company ensures every element is executed with expertise and finesse, delivering successful events that resonate on every level.

The hybrid experience, that blend the physical and digital event realms, is gaining its importance, particularly after Covid. A lot of companies look at ways to better engage their audience, and also seamless integration to their internal CRM system, expecting the impact of an event extends beyond its conclusion," says Toby Lewis, CEO.

Live Group starts every event planning by asking the pivotal question, “What are your main objectives for this event?” Aligning event planning with strategic goals from the outset, Live Group ensures that each event not only meets expectations but exceeds them—amplifying their impact and driving longterm success for their clients.

A Data-driven, Audience-led Approach is Essential to Designing Impactful Events

At the core of this innovative framework is a delegate management system powered by a proprietary profiling tool called AudienceDNA.

This system unlocks deep insights into event attendees, enhancing event design to raise engagement and maximise ROI. A quick 60-second survey decodes the audience’s preferences for communication, learning and networking across 16 distinct personality profiles. These indepth insights allow Live Group to structure content and create tailored experiences that truly resonate with every audience.

For over two decades, Live Group has continuously evolved its digital platform, integrating AudienceDNA insights with the latest technologies. The result is a human-centric, AI-driven digital platform, primed for market launch. This new tool enables businesses to personalise digital journeys, tailor content, optimise communication strategies and design inclusive events, ensuring every audience feels valued, engaged and connected. Envoku also dynamically adjusts itself based on the audience’s interaction with the platform, its ongoing adaptation enhances engagement at every stage - before, during and even after the event.

This suite of advanced digital products of Live Group forms the foundation of their comprehensive, end-to-end event management solution. That sets Live Group apart from other event management companies. Their bespoke in-house developed digital product suite are highly customisable, which also enables them to meet a wide array of clients needs.

AudienceDNA is Now Accessible by Everyone

Live Group has recently made AudienceDNA accessible to the public, including event organisers and a wide range of businesses. Through this initiative, anyone can explore their personality profiles at the audiencedna.com gaining insights into themselves and those around them. By highlighting the richness of human diversity, this tool empowers events and organisations to create more inclusive environments where everyone can thrive.

“We’re excited about the launch of Envoku, a new platform that brings together all our expertise, AudienceDNA insights and cutting-edge technology into one unified, comprehensive solution,” says Lewis. “This platform will set a new benchmark for the event industry, where hyper-personalisation is not just an option, but a mandate.”

By integrating technology and data so effectively, Live Group not only aligns perfectly with their clients’ goals but ensures each event is unforgettable and impactful, solidifying their position as a leader in the field.