This article is part of Martech Outlook's Innovation Insights series featuring expert contributions nominated by our subscribers and reviewed by our editorial team.
Sonobi's Unique SSP Services: Maximizing Revenue with Precision
Sonobi distinguishes itself through our JetStream platform, leveraging our proprietary machine learning and data science solutions to better use data, identity, and precision targeting to deliver exceptional value to both advertisers and publishers, with a primary focus on US inventory. Our unique approach involves direct connections across all relevant channels (display, video, CTV), setting us apart by delivering more qualified traffic to each DSP partner than other SSPs in the market. This ensures that our partners benefit from not only ubiquitous access to premium supply but also a higher quality of traffic for more effective advertising campaigns.
Our Mission and Impact
Sonobi is an independent, consumer-focused technology company dedicated to creating a fair and equitable media marketplace. Our mission is to directly connect advertisers with individuals, transforming the traditional impression-based advertising model into an individual-based approach, resulting in a more personalized and effective advertising experience for consumers.
By bringing together premium media properties and Fortune 500 advertisers, our JetStream platform empowers publishers and marketers to collaborate directly. This collaboration leads to the creation and delivery of superior addressable communication plans tailored to the individuals who matter most—consumers. Our approach fosters transparency, engagement, and relevance in advertising, enhancing the overall experience for all stakeholders.
Our Purpose-Built High Value SSP & the JetStream Platform
We think of ourselves as an “SSP +”, a specialized solution tailored to meet the specific needs of publishers and advertisers seeking enhanced precision in digital advertising. Unlike larger SSPs that focus on pure scale, we prioritize precision and quality, recognizing that both high volume and high-value supply solutions are essential for publishers to optimize inventory and revenue. Our JetStream platform utilizes data and identity to target high-value matches, optimizing precision in a curated manner. This technology benefits both advertisers and publishers by achieving a balance between volume and impact of transactions. For publishers, the JetStream platform attracts differentiated demand through innovative products and technology, unlocking new revenue streams while upholding a commitment to precision.Our Mission and Impact
Sonobi is an independent, consumer-focused technology company dedicated to creating a fair and equitable media marketplace. Our mission is to directly connect advertisers with individuals, transforming the traditional impression-based advertising model into an individual-based approach, resulting in a more personalized and effective advertising experience for consumers.
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Sonobi’s SSP services, coupled with their forward-thinking JetStream platform, exemplify a commitment to results and tailored advertising experiences, ensuring we remain ahead of the curve in the digital advertising realm from both a product and service perspective
Our Purpose-Built High Value SSP & the JetStream Platform
Additionally, Sonobi differentiates itself by providing more qualified traffic to each DSP than other SSPs, employing advanced scoring models based on more than 45 different features down to the placement level. This strategic approach results in higher win rates, lower QPS, and overall superior performance, setting Sonobi apart in the digital advertising landscape.
Leading the Way in CTV and OTT Advertising
Our innovation extends to the realm of Connected TV (CTV) and Over-The-Top (OTT) advertising. Our CTV Supply Optimization services are designed to provide better outcomes for our clients, further underscoring our commitment to delivering value. By harnessing the power of CTV and OTT, we assist clients in staying ahead of the curve in an ever-evolving media landscape. Drawing upon a decade of experience and valuable industry connections, we are committed to delivering exceptional service and providing tailor-made solutions. This dedication ensures superior results for advertisers as they navigate the ever-changing digital landscape.
Fast, Flexible, and Customizable Solutions
“Sonobi’s SSP services, coupled with their forward-thinking JetStream platform, exemplify a commitment to results and tailored advertising experiences, ensuring we remain ahead of the curve in the digital advertising realm from both a product and service perspective” - Bill Nolte
We offer swift, adaptable, and tailor-made solutions, granting our clients direct entry into the dynamic realm of advertising. This versatility enables us to meet the diverse and evolving needs of our customers, whether they are publishers looking to optimize their inventory or advertisers seeking to maximize their reach and engagement. Our commitment to precision, high-value demand, and outcome-based advertising ensures that clients can achieve their goals while providing consumers with a more personalized advertising experience. By embracing the evolving world of CTV and OTT advertising and offering flexible and customizable solutions, we remain at the forefront of the industry, providing exceptional value to advertisers and publishers alike.
Ready to develop a customized advertising strategy for your brand with us? Reach out today, and let’s embark on this journey together!
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The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.
