iNet Media
Thriving amid Sweeping Industry Reforms

Google’s extensive internal restructuring over the past year has been the talk of the town for more than one reason. Characterized by advanced AI integration and significant workforce adjustments, this transformation has redefined resource allocation and operational complexity, affecting tasks that were once routine. Industry partners and digital marketing agencies, in particular, have felt the impact of processes like verification and escalations, which have become complex.

For iNet Media, a full-service digital marketing agency, these shifts have presented opportunities to excel. Its swift adaptation strategies have proven essential in maintaining its effectiveness and supporting its diverse clientele. Due to its continual learning and agility, iNet Media has successfully managed these transitions and remained responsive during the dynamic changes shaped by Google's adjustments.

“We keep our pencil sharpened and stay up to date with all of the changes,” says Bradley Wood, managing partner of iNet Media.

At iNet Media, adapting to the constantly evolving digital marketing demands also means shouldering additional responsibilities, particularly regarding the increased support, escalations and verifications—a significant departure from previous practices. This transition period has been effectively navigated, courtesy of the seasoned expertise of the team’s former Google employees. With over 265 years of cumulative experience in the digital marketing sector, the Calgary-based team of 24 professionals serves as its strength. This dedicated group offers full-service support to their clients, ensuring that every campaign seamlessly integrates strategy with technology.

However, marketing expertise alone is insufficient to thrive in the data-driven digital age. This is where iNet Media excels, as it specializes in navigating extensive datasets and uses them to optimize client performance. By comprehensively analyzing data, it identifies industry opportunities, pinpoints strategic shortcomings and gains insights into clients' target audiences, enabling the company to tailor solutions that align with their goals.

An example of iNet Media’s exceptional digital marketing expertise is a successful endeavor with a roofing company based in Edmonton, Alberta. The client had previously collaborated with another agency that had revamped its website and managed its digital marketing strategy.

However, their website experienced a decline in traffic, lead generation and overall performance. Through industry referrals, the client approached iNet Media.

The agency conducted an in-depth analysis of the client's data, marketing strategy and website, identifying the need for a full strategic overhaul. It redesigned their website with a focus on user experience (UX) and ensured compliance with both Google and industry standards. Following the website’s redesign, the agency used the same budget and solutions to implement revised strategies, including Google Ads campaigns, search engine optimization (SEO) and display advertising. The collaboration resulted in a remarkable 952 percent increase in overall conversions for the client. The agency also reduced their cost per lead by 32 percent while significantly boosting qualified traffic to their site, leading to over 7,000 conversions within a year—a substantial improvement over their previous provider.
Similarly, a rubber flooring company benefited from iNet Media's expertise on a local e-commerce level. The agency not only designed and developed their website but successfully managed their SEO and Google Ad campaigns, which expanded nationally across Canada, prompting them to explore opportunities in the U.S. market. Such success stories are not coincidences but rather the standard for iNet Media, whose client-centric approach has earned them numerous accolades.
margin-right:100px;">Its team, with decades of industry experience, handles more than 250 different brands in Canada. They serve as an extension of the client’s marketing team to provide invaluable insights that help them navigate the intricacies of the industry, all the while establishing a long-term relationship. The team’s hard work has not only brought success but garnered the company 12 awards in the past year and a half, reflecting their exceptional capabilities.

Highlighting the reason for these recognitions, Wood remarks, “Our primary focus is really on being client centric. We prioritize their needs and treat their business as if it were our own.”

Embracing this philosophy, iNet Media proudly supports its clients to manage the disruptions caused by Google’s adjustments and ensure successful digital campaign outcomes. With a seasoned team of experts, a data-driven approach and a relentless focus on client needs, iNet Media continues to set the standard for digital marketing agencies, proving that even in the face of adversity, success is achievable.