Hamer Marketing Group
Leveraging Marketing Automation for Business Growth

When Kyle Hamer, a marketing industry veteran and leader with over 15 years of experience, decided to start a new venture, he explored the various challenges present in the industry that can to be addressed. He observed that most digital agencies focus on paid advertising and provide services in SEO, social media, and marketing campaigns to increase the leads. However, they often overlook marketing automation that allows companies to target customers with automated messages across different channels to generate leads. Marketing automation is a one-stop-shop when it comes to increasing the organization’s efficiency and revenue simultaneously. He also realized that to reap benefits out of this disrupting technology and realize its full potential, companies require experienced professionals who have the knowledge in the correlation of business and market rather than freshers who need coaching. With the idea to bring together expertise from various marketing automation platforms and complement the marketing technology, Hamer founded Hamer Marketing Group (HMG) with Sarah Hamer, a serial entrepreneur. The company offers marketing automation services for busy CMO’s, VP of Sales, and Marketing Operation teams. Currently, Hamer is the CEO & Co-founder, and Sara, the COO & Co-founder of HMG.

With the emphasis on marketing automation, HMG helps clients create inbound and outbound programs that drive leads across various channels such as paid and SEO/SEM. The marketing automation services include email marketing, lead scoring, and staff augmentation, which nurture the leads by integrating sales and marketing teams. The company deploys a strategist and a campaign builder into the marketing department and assists them in setting up various tools for marketing automation operations. Along with automation, HMG renders Account-Based Marketing services to identify the best prospects and build campaigns to reach them.

“We focus on making marketing operations efficient and helping eliminate the friction with sales,” says Hamer.

HMG engages with the clients on a project-based approach for automation services. A standard process is followed for every organization. The process begins with an assessment phase understanding business functions and customer behavior. The company analyzes the technology utilized and its impact on the market and people, which is then documented for creating a baseline. The last stage is to build, repair, or optimize. Once the areas to help the strategy are determined, an agile process is followed, and depending on the complexity, a hypothesis is set to test and build solutions.

What makes HMG unique is its strong team that comprises of experts who have handled positions as director or above. Their expertise in understanding the business and implementing the technology for the required outcome is unrivaled. “This enables our team to come up with strategies to navigate the business to reach their optimal outcome and revenue,” remarks Hamer.

We focus on making marketing operations efficient and helping eliminate the friction with sales

The CEO highlights an instance where a client had approached HMG who had spent more than $80,000 for driving 200,000 visitors to its new product page, but the sale was not growing as expected. The company evaluated the entire process. They found out that the client did not have enough call to actions on their website and had a form that required 18 fields to be filled out. However, the third critical flaw that the sales team was not calling the customers for 48 hours or more resulted in losing business to other competitors. The company came up with a comprehensive plan to align its operation and put checkmarks to know if the tests implemented were deployed successfully. With a break, fix, and monitor approach HMG fixed these issues to generate good lead flow.

Currently, HMG supports marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Pardot, Net- Results, Mailchimp, and ActiveCampaign. The company aims to be client agnostic and support more automation systems in the future. HMG also looks forward to adding new services around marketing operations and leveraging AI in marketing campaigns.