Gunderson Direct
Cutting Through Digital Clutter with Direct Mail Marketing

Direct mail marketing campaigns have proven increasingly effective in today's digital world. Amid the deluge of online and intangible advertisements, the physicality of direct mail offers a refreshing change for consumers. Brands can effectively engage with their target audience by placing their products or services directly in their hands.

This is particularly appealing to millennials, who often find only financial statements and bills in their mailbox. The novelty and quality of direct mail marketing captures their attention, resulting in higher response rates. This makes personalized direct mail to buyers among the most effective account-based marketing (ABM) tactics, generating ROI that digital marketing often fails to achieve. By tailoring messages and offers to the individual needs and interests of target accounts, businesses can strengthen connections with existing customers and potential leads.

Gunderson Direct, a distinguished direct mail marketing specialist, empowers clients to harness direct response marketing for superior lead quality and increased customer profitability.

"We are a full-service agency, experts in every aspect of direct mail. From strategy and planning to data management, creative design, production, and analysis, we handle it all for our clients," says Jeff Tarran, COO of Gunderson Direct.

Working closely with clients, Gunderson Direct gains insights into their KPIs to strategize optimal approaches for using direct mail to achieve goals. Customized dashboards reflecting KPIs grant clients easy access to performance metrics, facilitating valuable recommendations for future strategies. Their in-house creative team comprised of skilled copywriters and graphic designers creates captivating mail pieces that seize attention and inspire action. Meticulous campaign analysis and optimization underpin the company's commitment to measurable results.

Detailed cost proposals ensure transparency, while comprehensive timelines outline the process from beginning to end.

Addressing the limitations of digital marketing is a crucial aspect of Gunderson Direct's approach. Digital overload and diminishing visibility in the crowded digital landscape challenge marketers. The rise in digital marketing costs and declining returns for ABM campaigns further complicate the marketing landscape. Gunderson Direct tackles these challenges head-on by leveraging direct mail's strengths. Precise address-based data sets and high-quality sourcing enable accurate targeting. Advanced segmentation and testing refine messages for specific demographics, boosting response rates. The team's expertise spans creative design, data analysis, and production, providing extensive support.

We are a full-service agency, experts in every aspect of direct mail. From strategy and planning to data management, creative design, production, and analysis, we handle it all for our clients

"We specialize in providing comprehensive assistance for clients at various levels of familiarity with the mail," says Tarran, highlighting the company's commitment to results across different client needs.

Gunderson Direct's innovations extend beyond traditional direct mail. PostReminder, an exclusive product, employs QR code technology to enable recipients to set reminders for offers or events directly on their mobile phones, enhancing customer engagement. The inclusion of analog elements into digital campaigns, known as ‘analog boost,’ blends physical and online marketing seamlessly.

With regular updates to addressbased databases and the integration of AI and machine learning, Gunderson Direct's targeting efficiency and accuracy are unparalleled. By generating multiple models in a week and evaluating reliability through backtesting, decisionmaking is streamlined and results-driven.

As one of America's largest direct mail agencies, it stands out for creating personalized and targeted campaigns. In a world saturated with digital noise, the tangible impact of direct mail finds a stalwart advocate in Gunderson Direct.