GROWL
Leveraging HubSpot to Build Revenue-Generating MarTech Stacks

More than ever, marketing and sales leaders are held accountable for attribution reporting, proving their efforts’ direct impact on conversion and ROI. As marketing and sales software evolve, organizations require an agile and strategic MarTech firm to support business goals. GROWL, a MarTech consultancy and growth agency optimizes marketing and sales technologies and empowers organizations to exceed their goals.

GROWL has been supporting the growth of multinational organizations for over 12 years, evolving people, processes, and software systems. Today, as a HubSpot Solutions Partner Agency, GROWL’s team brings a powerful combination of analytics and conversion-focused creative to implement and optimize HubSpot instances, building revenue-generating MarTech stacks.

“As HubSpot experts, GROWL demystifies the complexities behind legacy tech stacks to implement HubSpot solutions that unify previously siloed people, processes, and systems. By creating customer-centric experiences and seamless integrations, we help organizations achieve challenging objectives and boost revenue generation,” says Greg Olson, CEO, and Founder of GROWL.

Increase Revenue with HubSpot Implementation

GROWL partners with its clients to analyze existing software platforms, customer journeys, brand strategies, and internal operations. This holistic, technical consulting enables GROWL to make data-driven recommendations and emulate organization-wide goals into specific, actionable objectives. Objectives are achieved through three phases: onboard, optimize, and grow.

GROWL’s HubSpot onboarding applies a new, in-depth technical and strategic approach. From the initial steps to align and prioritize objectives to HubSpot configuration and implementation, processes are revenue focused.

The agency’s goal is to not only setup instances, but to initiate long-term success through training, arming everyone in the client’s organization with the vital knowledge and resources required to exceed revenue goals. With the critical foundation in place, GROWL maximizes the power of HubSpot through advanced technical support and utilization audits.

A testament to GROWL’s success through the HubSpot optimization phase is a recent client success story with a global construction technology firm struggling with data management and internal alignment. Although the firm had invested in HubSpot, it still had legacy systems in place—none of which efficiently shared data, provided robust reporting, or empowered marketing and sales alignment. GROWL audited the firm’s HubSpot and additional platform instances, proposing numerous ways to maximize platform utilization, sales enablement, and ultimately, improve customer experiences. With GROWL’s utilization recommendations, the firm was able to terminate five legacy software platforms and reduce expenses. One crucial way GROWL helped sales enablement was by developing a predictive lead scoring model, nurturing customers from MQL to SQL and notifying business development teams to convert SQLs to SALs (sales accepted leads). Each recommendation supported improved customer experiences and the firm’s growth.

When it comes to supporting the ongoing growth of its clients, GROWL becomes an extension of its clients’ teams. Through full-service support, the agency supports all elements from sales enablement and creative services to HubSpot maintenance and advanced integrations. Often, GROWL partners with its clients to manage full campaigns, including the development of unique lead magnets such as ROI calculators and quizzes, lead nurturing strategies via email and SMS, and agile reporting. Through such support, GROWL meticulously scales its team to support the continued revenue growth of its clients.

Marketing technology advancements won’t slow down anytime soon. GROWL plans to continue evolving operations for itself and its clients, leveraging marketing technology to align people, improve processes, and modernize systems for continued revenue growth. “We love what we do, and plan to continue refining our capabilities and knowledge in order to assist more clients achieve their revenue goals,” Olson concludes.