Flywheel Digital
Accelerating Brand Growth In Digital Retail
As a leading managed service provider focused on accelerating brand growth in digital commerce, Flywheel Digital was built to support these needs.
Our API integrates with all major retail platforms in the market, allowing us to centralize reporting for clients and give a holistic view of their retail media performance
They provide a holistic set of services to grow sales and share across all major ecommerce platforms, including:
• Strategic Consulting
• Planning, execution, and optimization of all digital commerce media (SP, SB, SBV, DSP, OTT)
• Digital Planogram Management
• Creative Services
• Promotional Planning
• SKU level Forecasting
• Corporate Training
• Data Science Projects
• Data as a Service (DAAS)
Flywheel excels at developing tools that enable clients to manage their media more effectively and efficiently. The company’s proprietary technology also offers advanced reporting with unlimited segmentation to customize and present data to fit brand reporting needs. Additionally, Flywheel's product teams cultivate relationships with retailers and are experts in utilizing API data to create creative solutions for brands.
“Our API integrates with all major retail platforms in the market, allowing us to centralize reporting for clients and give a holistic view of their retail media performance,” says Alex McCord, the EVP of Flywheel.
By combining diverse data sources into a full-stack, Flywheel is able to determine the causation of sales in real-time, power automation, and drive performance at scale. When it comes to measurement, Flywheel believes that Media and Sales KPIs should be evaluated in tandem to create incremental sales opportunities for brands in the eCom channel. Their team shifts focus toward long-term sustainable growth on eCommerce platforms without the encumbrance of short-term metrics by integrating a retail focus on share and sales growth within media strategy.
On top of its technology capabilities, what truly separates Flywheel is its team of experts with decades of collective digital commerce experience. Their practitioner model ensures everyone rolls up their sleeves and deeply understands the nuances of each platform while staying in lockstep with brand priorities. And with Flywheel leaning heavily into automation, the team has more time to focus on strategic initiatives and creative testing.
Lastly, Flywheel's team always has and continues to approach these retail media platforms with a retail-first approach, allowing their clients to have best-in-class catalogs and be set up for success when it comes to media execution.
Flywheel Digital News
Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
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Company
Flywheel Digital
Management
Alex McCord, CEO Enterprise Execution
Description
Flywheel Digital is a managed services company focused on accelerating brand growth in digital retail. The company’s proprietary technology also offers advanced reporting with unlimited segmentation to customize and present data to fit brand reporting needs.
Flywheel Digital, a prominent digital commerce company specializing in enterprise brands, has announced the launch of a new feature co-developed in collaboration with Amazon Ads. This feature is designed to assist brands in gaining insights into Customer Long Term Value (CLTV) by harnessing the capabilities of the Amazon Marketing Cloud (AMC).
Measuring CLTV, especially for brands selling on large retailers, has historically been a technical challenge. Recognizing the potential of AMC to enable advanced use cases, Flywheel Digital joined forces with solution architects and data scientists at Amazon Ads to create a systematic CLTV solution using AMC.
The outcome of this partnership is a novel feature integrated into the Flywheel Digital dashboard. This solution leverages custom queries and Flywheel Digital's proprietary model, which was developed on AMC, allowing brands to easily delve into CLTV for their product portfolio. Brands can now access these insights with a quick glance, eliminating the need to construct complex SQL queries and manually analyze raw datasets. This feature enables brands to quantify unique insights, such as identifying the top-performing products. It also enables brands to take a broader view and identify high-value audience segments that can be reached in a privacy-conscious manner through AMC Audiences. This advancement empowers brands to derive custom long-term insights and create customized audience segments to scale their businesses.
Patrick Miller, Co-Founder of Flywheel Digital, commented, "Amazon Marketing Cloud helps give Flywheel clients more visibility into their audiences’ shopping patterns and their path to purchase than they were able to ever before. This proprietary CLTV solution co-developed with Amazon Ads helps expand the brands’ understanding of their media strategies including sponsored ads uses, Amazon DSP investments, and product selection to maximize downstream sales. This in-depth strategic view will not be possible without utilizing the signals and flexibility allowed by AMC."
In addition to CLTV, Flywheel Digital continues to offer advanced measurement solutions for its clients by utilizing metrics derived from Amazon Marketing Cloud. The company has developed proprietary customer cohort analyses, enabling brands and manufacturers to gain a more comprehensive view of their customers' purchasing patterns.