Coegi
The New-Age Digital Marketing Partners
Sean Cotton, President“Coegi was founded by agency veterans who understand what agencies and brands want from their media buys,” says Sean Cotton, the President of Coegi. He continues, “We streamline programmatic media buying by providing a best-in-class technology stack and platform management team to agencies and media buyers that allows them to devote their valuable time to client strategy and service.”
Coegi makes programmatic marketing easy through an all-in-one partnership that not only strives to deliver flawless campaigns but also to empower their partners to become smarter marketers in a continually evolving digital world. They pride themselves on encompassing a full-service programmatic team certified across multiple social and programmatic technology platforms, including Programmatic Audio, Digital Out Of Home, Connected TV and beyond, to bring best-in-class campaigns to their clients.
We streamline programmatic media buying by providing a best-in-class technology stack and platform management team to agencies and media buyers that allows them to devote their valuable time to client strategy and service
The firm primarily caters to two types o f consumers; independent agencies looking to have a center of excellence around digital media buying, and brands that want a functioning marketing team to act as an extension of their organization rather than having one in-house.
“We simplify the whole process of assembling and deploying the best-in-class tech-stack for our clients. Our value lies in the fact that we are agnostic to any particular stack, which gives our customers the flexibility to choose the best solution that matches their needs,” says Cotton.
Coegi’s clients include a variety of independent creative and full-service agencies, consultancies, and a multitude of brands across the United States and Canada. This diverse portfolio has enabled Coegi to manage campaigns across every major vertical including retail and DTC, e-commerce, finance, CPG, health and beauty, healthcare and pharma, and B2B for clients.
In one instance, Evolution of Smooth (eos), a privately owned beauty and skincare company, challenged Coegi to come up with a data-driven campaign to track in-store foot traffic to the top retailers of eos products. This effort was designed to support eos’ sales team as they pushed for more inventory on the shelves at their largest accounts. Coegi utilized location measurement technology to run a Cross-Channel Foot Traffic Study across all impressions in the US market. Coegi’s Display and Video campaigns alone had generated 4MM store visits at a minuscule charge of $0.25 per qualified visit.
Over the years, Coegi has established itself as a successful Programmatic Partner and has won several recognitions for its services. The firm envisions expanding and investing in their partnerships with upcoming technologies and aims at improving its efficiencies to better serve its clients in the days to come.
Coegi News
True Independent Holdings Launches Coegi Canada As Part of North American Expansion
True Independent Holdings Launches Coegi Canada As Part of North American Expansion
TORONTO - Coegi, the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective immediately.
The launch of Coegi Canada reinforces the company's commitment to serving its growing Canadian client base and further establishing its presence in the North American market.
"We're thrilled to officially launch Coegi Canada and to welcome Rodney Perry to lead our Canadian operations," said Jack Miller, CEO of True Independent Holdings. "This expansion is a natural progression for us, given our longstanding relationships with Canadian clients and our recent integration with Meet The People. Rodney's extensive experience and deep understanding of the Canadian market make him the ideal leader to drive our growth in this key region."
Rodney Perry brings over two decades of digital and interactive experience to his new role as President of Coegi Canada. Prior to joining Coegi, Perry served as Chief Digital Officer at Chameleon Digital Media and has held leadership positions at prominent organizations including GroupM's mPlatform, Xaxis, and MEC Interaction.
"I'm excited to join Coegi at this pivotal moment in the company's growth," said Rodney Perry, President of Coegi Canada. "Coegi has built an impressive reputation for leveraging technology and talent to deliver exceptional results for clients. I look forward to building on this foundation and expanding our capabilities to meet the unique needs of the Canadian market."
Coegi has been featured in Adweek's Fastest Growing Agencies Reports and has a proven track record of success with Canadian clients, including collaborations with Moderna Canada and True Media Canada on key brands such as Re/Max, StorageMart, and Insurance Bureau of Canada.
The launch of Coegi Canada will enable the agency to better serve its existing Canadian clients while also pursuing new opportunities in the market. Coegi Canada will offer the full suite of Coegi's services, including digital advertising strategy, programmatic advertising, CTV, influencer marketing, search marketing and advanced analytics.
This strategic move comes on the heels of TIH’s joining the Meet The People (MTP) group of agencies earlier this year. In addition to Coegi Canada, MTP also operates two other thriving Canadian companies, Match Retail and TIH subsidiary True Media Canada.
"The Canadian market presents exciting opportunities for growth," added Perry. "With Coegi's innovative approach to digital marketing and our deep understanding of the local landscape, we're well-positioned to help Canadian brands achieve their marketing objectives and drive measurable business results."
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Company
Coegi
Management
Sean Cotton, President
Description
A new-age digital marketing solutions provider, the firm offers programmatic technology and social solutions to bring audiences and advertisers together. The firm assembles people, partners, and platforms to service brands’ desired outcomes directly or through their agencies, eliminating the need for a catalog of vendors. Coegi makes programmatic marketing easy through an all-in-one partnership that not only strives to deliver flawless campaigns but also to empower their partners to become smarter marketers in a continually evolving digital world. The firm primarily caters to two types of consumers; independent agencies looking to have a center of excellence around digital media buying, and brands that want a functioning marketing team to act as an extension of their organization rather than having one in-house
TORONTO-- Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry as President of Coegi Canada, effective immediately.
“With Coegi's innovative approach to digital marketing and our deep understanding of the local landscape, we're well-positioned to help Canadian brands achieve their marketing objectives and drive measurable business results.”
The launch of Coegi Canada reinforces the company's commitment to serving its growing Canadian client base and further establishing its presence in the North American market.
"We're thrilled to officially launch Coegi Canada and to welcome Rodney Perry to lead our Canadian operations," said Jack Miller, CEO of True Independent Holdings. "This expansion is a natural progression for us, given our longstanding relationships with Canadian clients and our recent integration with Meet The People. Rodney's extensive experience and deep understanding of the Canadian market make him the ideal leader to drive our growth in this key region."
Rodney Perry brings over two decades of digital and interactive experience to his new role as President of Coegi Canada. Prior to joining Coegi, Perry served as Chief Digital Officer at Chameleon Digital Media and has held leadership positions at prominent organizations including GroupM's mPlatform, Xaxis, and MEC Interaction.
"I'm excited to join Coegi at this pivotal moment in the company's growth," said Rodney Perry, President of Coegi Canada. "Coegi has built an impressive reputation for leveraging technology and talent to deliver exceptional results for clients. I look forward to building on this foundation and expanding our capabilities to meet the unique needs of the Canadian market."
Coegi has been featured in Adweek's Fastest Growing Agencies Reports and has a proven track record of success with Canadian clients, including collaborations with Moderna Canada and True Media Canada on key brands such as Re/Max, StorageMart, and Insurance Bureau of Canada.
The launch of Coegi Canada will enable the agency to better serve its existing Canadian clients while also pursuing new opportunities in the market. Coegi Canada will offer the full suite of Coegi's services, including digital advertising strategy, programmatic advertising, CTV, influencer marketing, search marketing and advanced analytics.
This strategic move comes on the heels of TIH’s joining the Meet The People (MTP) group of agencies earlier this year. In addition to Coegi Canada, MTP also operates two other thriving Canadian companies, Match Retail and TIH subsidiary True Media Canada.
"The Canadian market presents exciting opportunities for growth," added Perry. "With Coegi's innovative approach to digital marketing and our deep understanding of the local landscape, we're well-positioned to help Canadian brands achieve their marketing objectives and drive measurable business results."