CJ
The Go-To Partners in Affiliate Marketing

Affiliate marketing has added a new flair to modern marketing efforts, reshaping how brands connect with their audiences. Through this innovative model, affiliates are bringing their distinctive styles and trusted connections to promote brands in a way that feels both authentic and compelling.

Over the course of 25 years, CJ has become a leader in the space, offering a comprehensive platform that connects advertisers, publishers and influencers. It has built one of the world's largest and most established performance marketing ecosystems to help brands achieve scalable and sustainable growth.

“Our global platform keys in meaningful data, cuttingedge technology and industry expertise to create effective marketing strategies that drive significant results,” says Santi Pierini, CEO of CJ.

It facilitates partnerships between advertisers and a diverse range of publishers and influencers, ensuring that marketing efforts reach the right audience at the right time. This performance-based approach optimizes marketing outcomes by focusing on measurable results and data-driven decisions. The platform ensures robust tracking and compliance with privacy regulations across multiple online and offline channels like mobile, in-app, phone calls and in-store interactions.

Advertisers who switch to CJ from other affiliate providers experience greater and sustained growth, thanks to its integrated in-platform recruitment tools, solutions and expertise that simplify publisher recruitment efforts.

A recent success of CJ’s services happened when Expedia Group, a leading travel technology platform, leveraged an innovative affiliate marketing partnership with CJ Affiliate and FlipGive to achieve exceptional results. Amid the postpandemic industry rebound, Expedia aimed to increase revenue, market share and customer loyalty. The partnership utilized FlipGive's shopping rewards app, which supports youth sports teams through community givebacks

This strategic collaboration, powered by CJ’s advanced tools and insights, facilitated targeted promotions and realtime adjustments.

The campaign exceeded expectations, reaching a 20:1 return on ad spent (ROAS) goal in just 60% of the target timeframe and surpassing the revenue goal within the timeline. The initiative successfully attracted new customers, drove substantial sales growth and enhanced brand loyalty through impactful cause marketing.

A suite of tools and services that cover every aspect of the marketing process—from planning and execution to analysis—underpins CJ’s consistent client success stories. The platform provides in-depth insights into campaign performance, allowing advertisers to fine-tune their strategies and maximize ROI. These capabilities enable the optimization of marketing campaigns to ensure they reach the target audiences effectively. The situational commissioning solution from CJ offers additional customization by enabling different commission structures that reward publishers based on diverse high-value order attributes, such as customer status and promotion type.

CJ's platform enables companies to identify and connect with content creators who can effectively reach their target audience. Its integrated social reach and engagement metrics allow for the seamless management of these relationships. Users can also tap into CJ's network of pre-vetted, high-quality influencers for immediate scalability. CJ further provides expert assistance in developing and executing influencer strategies, securing premium placements, and providing comprehensive reporting and analytics. It helps publishers and influencers monetize their content by promoting products and services that resonate with their audiences.

Our global platform keys in meaningful data, cutting-edge technology and industry expertise to create effective marketing strategies that drive significant results

The company has also identified the key role played by m-commerce in today's marketing world. CJ’s strategic partnerships, like the AI-powered customer tracking solution Button, its acquisition of influencer networking platform Perlu and the enhancement of its in-house influencer solution, CJ Influence, are all directed at leveraging this market. By offering solutions tailored to optimize performance and drive revenue in the mobile-first landscape, CJ helps brands unlock new revenue streams and enhance customer experiences.

CJ’s blend of cutting-edge technology, actionable data and industry expertise is helping brands stay equipped for sustained growth. It consistently builds on the technology, solutions and insights from its extensive experience to further help its partners excel in the affiliate marketing space.