Brightcove
Harnessing the Power of Video to Fructify Brand Success

ideo has become a versatile medium for businesses to connect with their customers. It is the most compelling medium that is rapidly moving onwards to dominate the internet of the future, and one company that exists to demonstrate its true potential is Brightcove.

Brightcove has been an integral part of the video industry and is also the one that has shaped the vertical into what it is today. With pioneering innovations and services, this two-time winner of Technology & Engineering Emmys is pushing the boundaries of what’s possible in video. By leveraging its proprietary solutions, the company continuously strives to empower its customers, enabling them to tell their stories or convey their brand messages.

“When we figured out how to do video over the internet, it democratized video because it put the power in the hands of the viewer,” says Jeff Ray, CEO, Brightcove. “Anything we can do to create a better understanding of the viewer provides a massive opportunity for much, much stronger relationships between customers and companies - and certainly greater opportunities for revenue and profit growth as a result of that..”

Brightcove began its journey with a futuristic vision where video would be the most sought-after way for people to communicate, do business, and be entertained. The company offers a comprehensive suite of solutions and add-ons to businesses, including Brightcove Virtual Events, Enterprise Video Suite, Video Marketing Suite, Brightcove Beacon, Zencoder, and others. The firm also sports an educational segment titled Brightcove University that provides on-demand courses, hands-on exercises, and built-in quizzes. Here, participants can learn the ins and outs of their industry-leading software —Video Cloud and Gallery.

Brightcove’s platform offers a flawless viewer experience and is an incredible visual medium for binge-watchers, binge-shoppers, and internal teams. The innovations provide unmatched scalability and reliability for client brands and businesses.

This is a pivotal time for our industry, and the need for video will remain an anchor for brands who understand the power it can deliver to unite, engage, and communicate

Also, the beautiful and high-res frame of the high-octane Player offers an immersive watch time that is free of outages and playback errors. In addition, with 16 global data centers handling 875 million views a week with 99.95 percent uptime, the platform provides a freeze and crash-free experience.

Another aspect that makes the firm stand out in the market is its customer service, certified by the Technology Services Industry Association. It prides itself on having a dedicated and efficient customer support team that always has its customer’s back. In addition, the company is compliant with GDPR and is DPP-certified, which translates into high-level security for every individual using the platforms. With powerful features like digital rights management (DRM), domain and IP restrictions, as well as geo-restrictions, Brightcove ensures that a video is available to only the client-approved viewers.

Over the years, Brightcove has successfully gleaned and nurtured numerous clients and partnerships with its award-winning expertise and customer support. For instance, a renowned media company partnered with the firm to deliver beautiful, first-rate video ads across its sister platform’s premium ad inventory collection. It leveraged Brightcove’s player to support several custom video ad units. In another instance, a global streaming network focused on the LGBTQ community approached the firm to use their renowned product, Brightcove Beacon, allowing them to scale a global audience on all screens, devices, and platforms through a unique distribution model; known as TRIBID. “Our customers represent some of the most innovative companies in the world, and we’re proud to partner with them to own the moments that matter,” prides Ray.

With such a strong portfolio of use cases and competitive solutions, Brightcove has been helping its customers to explore and implement the power of video. With its reach in 70+ countries, the company has been empowering businesses and helping them achieve their desired success and revel in it. “This is a pivotal time for our industry, and the need for video will remain an anchor for brands who understand the power it can deliver to unite, engage, and communicate,” concludes Ray.