Avidly
Paving the Way to Marketing Excellence

The world is finally clocking onto what marketing and sales efforts are truly all about. And converting prospective consumers into loyal customers has become the prime focus for most organisations. In this backdrop, lead generation plays a pivotal role in determining the success of any business. Unfortunately, most companies struggle toward both ends of the sales funnel to generate leads that prove beneficial for their business objectives. Such was the case with the Danish window manufacturer VELUX Group. In its attempt to optimise its lead generation strategy, the company made significant investments with HubSpot. The aim was to remodel the traditional product-based marketing ideas into customer-oriented ones that pave the way for VELUX to become the choice of supplier. Unable to execute the HubSpot solutions alone, VELUX partnered with Avidly, who helped the company customise its existing content to make it more targeted. Avidly, together with HubSpot, helped VELUX develop the overall strategy and implement HubSpot products to ensure buy-in across the global organization.

This is but one of the many success stories wherein Avidly's experience plays an important role in implementing change in the company's overall marketing efforts and understanding of sales. As a fully integrated martech service provider, Avidly covers every aspect of customer experience. The company has been HubSpot’s Global Partner in 2019 and 2020 and is currently home to over 230 digital sales and marketing professionals. Avidly breathes in its creativity and technologies to help customers grow through the intricate labyrinth of digital marketing networks.

In essence, Avidly banks on its ingrained experience on the HubSpot platforms and helps companies leverage the power of HubSpot. It enables companies to digitalize sales and marketing and create an automation engine that supports the business lifecycle by boosting lead generation, driving more sales, and improving the customer experience. Besides, the Elite HubSpot Solutions Partner brings to the table efficient HubSpot tools that create an extraordinary, data-driven, and coherent consumer experience. Be it HubSpot Marketing Hub, CRM, CMS, or Saleshub, the company is well positioned to assist clients extract the maximum advantages of these solutions.

Combining marketing, sales, and technology in the context of creative advertising has proven to be an effective growth factor for both Avidly and our customers

The company utilises the power of HubSpot’s full-suite CRM platform to study the behaviour of customers and position them at the core of business processes–right from marketing to sales and service. Being one of 15 Sales Enterprise Implementation Partners worldwide, Avidly lets clients accelerate their sales revenue by using the HubSpot Saleshub. It even lets developers and marketers personalise their websites using HubSpot CMS to make their presence felt among potential audiences strongly.

In addition to HubSpot, Avidly also moves the needle in other areas like customer experience or CX, strategy making/planning, commercialisation, and market growth. The company believes marketing is the next source of growth for companies and lays the foundation for creating strategies that uplift sales and establish better communications through striking content. To that end, Avidly combines its expertise in insight, design, marketing, communications, sales, customer growth, and martech to build continuous and holistic customer experiences. By collecting and analysing relevant data, the company turns them into unprecedented design processes that bring exceptional customer experience.

All in all, Avidly’s deeply rooted knowledge in innovation, creativity, sales, and technology makes it an ideal partner for companies to bolster their marketing roadmaps. The company uses customer experience as a strategic tool to transform businesses and create bolder futures. In short, Avidly’s agile operational model is developed to boost the performance of its clients and prepare them for what it calls–the Tomorrowave. “There are many established ways of thinking and working in the industry that we have consciously set out to reform and disrupt with our strategy. Combining marketing, sales, and technology in the context of creative advertising has proven to be an effective growth factor for both Avidly and our customers,” concludes Jesse Maula, CEO, Avidly.