360insights
Seamless, Scalable Channel Marketing

Channel marketing has long been a proven growth catalyst for businesses. Yet, tool fatigue often dilutes its impact — a challenge one of the world’s largest tire manufacturers knows all too well.

Until recently, their channel partners were forced to hop between countless web pages and links to connect with the brand, significantly reducing productivity. The game changed when 360insights, a partner engagement and business optimization leader, introduced its “Engage” platform, unifying all the scattered tools onto a single pane of glass.

“Our unified SaaS platform delivers a simpler and more intuitive partner experience, giving brands more clarity and control over their channel marketing efforts,” says Jason Atkins, founder and CEO.

Engage’s effectiveness stems from 360insights’ long-standing industry experience. The company started out in the incentive space in 2008 and evolved into a comprehensive partner trusted by some of the world’s leading brands.

A Sector-Specific Approach to Success

360insights focuses on four core industry buckets — technology (including hardware, software and telecommunications companies), consumer durables, automotive and life sciences, delivering nuanced and tailored value propositions to each.

For instance, the company’s work with technology companies typically involves increasing their channel marketing tech stack adoption. These clients generally have numerous tools in place but use only about 40 percent of their capabilities. With 360insights to connect those fragmented systems, adoption improves dramatically, often up to 90 percent.

Consumer durables and automotive companies mostly require assistance to ensure compliance with rebates and incentive distributions. Compliance here involves verifying the accurate issuance and proper documentation of incentives to discourage fraudulence. Incentives are streamlined through Engage’s ‘Excite’ function, which contains seven incentive modules such as rebates, co-op funds and sales incentives.

Many consumer durables and automotive companies also turn to 360insights for strategic guidance. With over $4.5 billion in incentives and millions of transactions managed through its platform, the company provides clients with valuable benchmarking and competitive insights, uncovering opportunities for better performance within shared retail channels.

Things take a different turn in Life Sciences' case. Doctors cannot be incentivized to sell one product over another, so the company focuses on education and training, helping them better understand a brand's value proposition.

Supporting Growth through Customizable Solutions

This adaptability is where 360insights stands out among peers. It goes beyond just selling software and adjusts to how different industries sell, distribute and engage their partners.

True to this ethos, the company emphasizes ‘customization through configuration’ as a core design principle. Everything, from branding and layout to content and incentive structures, can be tailored to fit each client's needs. Its partner tech marketplace, called Extend, has over 50 plug-and-play tools like learning management and through-channel marketing automation systems enabling additional capabilities. Engage further supports deep integrations with enterprise systems like SAP, Oracle and Salesforce to help clients retrieve user data, sales information and other operational elements.

360insights also offers a suite of expert services to support content creation, training development and incentive execution. This service’s effectiveness was recently witnessed when the company scaled the partner ecosystem of a global tech company, delivering a curated experience and tools for 10,000 users in 70 languages. The collaboration resulted in the client’s indirect sales channel quickly outpacing its direct one.

Despite wins like this, the company is laser-focused on moving forward and delivering more value. With over 40 percent of the staff focused on development, it is ready to meet any new challenges head-on. In a rapidly approaching future where AI and automation dictate winners and losers, companies collaborating with 360insights can count on a partner that evolves as fast as the market does.