6October 2016CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.OCTOBER - 2016Mailing AddressValleyMedia Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 OCTOBER - 2016, volume 02 - 09 Published by Valley Media Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Editor-in-ChiefDebra MorganEditorial StaffSalesAaron Pierce Jade RayKathy ArnoldSarah FernandezVanishree BhattVivian MurrayVisualizerStephen ThomasDebra MorganMarketing Automation SpecialJennifer Stephenjennifer@marketingtechoutlook.com510 556 2641EditorialDebra MorganEditor-in-Chiefdmorgan@marketingtechoutlook.comAs the marketers' need to enhance customer engagement levels grow, the sheer multiplicity of marketing channels stand as a hydra-headed campaign issue, leaving behind enormous content and unyielding, endless list of email addresses. Consequentially, the marketers end up splurging their time, efforts, and investments at trying and testing tools and strategies that only lead to the repetitive cycle of churning the buyers' pool in the pursuit of understanding their persona, and converting leads to sales. Marketing automation is a formidable approach here, for the smart marketers who are willing `to do more with less', ultimately assuring the longevity of brand-to-customer relationship amidst the proliferation of marketing channels.But, very often, the scope of the marketing automation concept is assumed to be `cold and impersonal' and limited to sending spam-mails to prospective buyers. Though the current market is beaming with the marketing automation software and services and recent surveys suggesting them as one of the most in-demand tools, a marked number of firms fail to modernize their outlook about marketing programs. It requires a change in the perspective--debunking the common myths about automating marketing tasks. Today's automation solutions can take charge of a wide variety of operations--replacing redundant manual tasks, and aiding marketers create premium, personalized content or posts with keyword, tracking campaign performance, audience segmentation based on interests and more. Cloud-based, user-friendly marketing automation platforms help marketers introspect their future marketing goals, keeping in mind their need to meticulously choose solution that fit their targeting, analytics, and data-centric needs. As a preamble to the ideas that broaden marketers' perspectives, we present a selected list of solution providers, along with the insights from key players in the domain of marketing automation software and services. We hope this edition will help companies make a quantum leap in their marketing goals by devising strategies that are in sync with their objectives. Let us know your thoughts.Power of Automation
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