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NOVEMBER 2024MARTECHOUTLOOK.COM6Future Focus Is Necessity ­ Not a Luxury ­ in Modern Experience PlanningTodd Palmerton, Vice President, Event Creation & Management, Wasserman19Direct Mail Marketing Still Has A Place in The Modern Marketing MixMatthew Seymour, VP of Marketing, Hyperion Materials & Technologies2822Diana Pearson, Director of Marketing Automation and Technology, PaysafeBeyond the Buzz: Navigating the Future with Advanced Marketing Automation26Julie Estrada, Director of Public Relations North America, Merlin EntertainmentsPublic Relations is a LifestyleCXO INSIGHTSIn My Opinion08Back to the Marketing FuturePeter Walter, VP of Digital Marketing, CRL30Barbara Puszkiewicz-Cimino, Director of Global Digital Marketing and CRM: SUMMIT One Vanderbilt, SL Green Realty CorpNavigating the Future: AI and Predictive Analytics in Marketing AutomationLast word
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