5NOVEMBER 2021NAVIGATING THE ART & SCIENCE OF MARKETING AUTOMATIONWHY INVEST IN THE CUSTOMER EXPERIENCE?DIGITAL TRANSFORMATION IN TIMES OF CRISIS4 ESSENTIAL STRATEGIES FOR INTEGRATING MARKETING TECHNOLOGIESMarshall Stanton, EVP, Global Operations, CatalinaLisa Bowen, Vice President of Marketing, PharMericaMike Kirby, Chief Information Officer, TeleverdeKathy Leski, Global Head, Innovations & Product Management, Sgk302328Last wordCIO INSIGHTS24IN FOCUS Pg 10 - 11PG - 16 - 182326SOLUTION PROVIDERS - 2021SALES AUTOMATIONDATA AND CREATIVITY: NO LONGER DISTANT RELATIVESMarc Sanford, Chief Data Science Officer, GTB
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