6 November 2020Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comIn the digital era, media channels are plenty for companies looking to showcase their products and services to a general audience. A major hurdle they face, however, is in understanding their target consumers and deducing proper methodology to deliver content that is based on relevant preferential information. To mitigate this challenge, most firms are turning toward the data-driven technological advancements, and are deploying software as well as hardware solutions that are apt at recognizing their product portfolio, and then enabling them to create significant advertising material. With every enterprise aiming to deliver such ads--either through traditional or online media--the team at MarTech Outlook conducted extensive research along with a group of subject matter experts to find the top players in the Ad Management technology space. Our aspiration is to empower readers to make the right choices in selecting a technological partner based on their business requirements.Featuring on the cover of this edition is Digital East ­ a digital marketing agency that has created an advanced, AI-powered real-time bidding demand-side platform that delivers a broad range of offerings to bolster the marketing objectives of its clients. Besides Digital East and similar thought leaders within the industry, the magazine also contains insights from renowned professionals, highlighting some of their best practices to solve ad management impediments. We hope the readers are encouraged to venture into the right domains across all of their future endeavours. Let us know your thoughts!Clean, Crisp and Infallible ContentCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com NOVEMBER - 06 - 2020, volume 06 - 13 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJason Jase
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