6November2018Debra MorganEditorialDebra MorganManaging Editordmorgan@marketingtechoutlook.comIn 2018, we saw the pervasive entry of voice assistants into the lives of basically everyone. While this may have been side-lined as a consumer gimmick, the potential for harnessing that data is pure marketing gold. Analytics begins where data collection ends is a notion of the past, and in recent time the fact is that the data never seems to end. The advent of edge computing has made sure that we are flooded with information, left to our own devices as to how we should leverage that data. For many enterprises, buoyed by technologies like Apache Hadoop, the answer was to create data lakes -- enterprise-wide data management platforms for storing all of an organization's data in native formats.There is such a need to integrate more recent technological advancements like these into your marketing mix. To survive 2019, data lakes will have to start proving their business value--a successful data lake will be having an enterprise catalogue that brings information discovery, AI, and information stewarding together to deliver new insights to the business rather than overwhelm it. Looking at the potential for hazard and considering GDPR, the data deluge keeps growing, and governments around the world are imposing new regulations as a result. Within organizations, teams have much greater access to data than ever before. This all adds up to increased importance of data governance, along with data quality, data integration and metadata management. Extracting meaningful insights and increasing operational efficacy will require flexible, integrated tools that allow users to quickly ingest, prepare, analyse and govern data. As data projects move into production, data quality is increasingly a concern. This is especially true as IoT opens the floodgates further. Infogix says 2018 will see organizations turning to machine learning algorithms to enhance data quality anomaly detection and augmented analytics.Encompassing the finer details of these developments, solutions and services, we present to you the views and insights of some of the leading practitioners and innovators in data analytics, revolutionizing the terrain. Marketing Tech Outlook, in conjunction with the foremost in the marketing analytics landscape is proud to present to you our Top 10 Marketing Analytics Solution Providers 2018.Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.NOVEMBER - 2018Contact UsPhone:510-556-2402Fax:510-894-8405 Emaileditor@marketingtechoutlook.comsales@marketingtechoutlook.commarketing@marketingtechoutlook.com November - 2018, volume 04 - 05 Published by ValleyMedia, Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Abhinov PunnakkalJoshua ParkerJustin SmithKenneth ThomasShirley FaithVisualizerJithin JohnMARKETING ANALYTICS SPECIALAndrew Smithandrew@marketingtechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffGiving New Light to Data Value
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