November 20174CONTENTSCOVER STORYCXO INSIGHTS10Training as Agile as Technology: A Business RequirementMilind Gurjar,Sr. Director & GM,Cisco [NASDAQ:CSCO]18The Data Connection: Experiential Marketing and ROIScott Kellner, VP of Marketing,George P. Johnson24Revolutionizing Customer Relationships through ChatbotsMamie Peers,VP of Digital Marketing,The Cosmopolitan of Las Vegas32Creating Successful Partnerships with Customers Powered by Digital TransformationSovan Shatpathy,CTO,Amtrak34Five Things I Wish Marketing Technology Vendors UnderstoodStacey Sayer, Global Head, Social & Digital Media, Advanced Energy [NASDAQ:AEIS]38That Person Responding...is Not a Person Anymore!Bennet James Bayer, Technologist, Board Advisor, Former Global CMO & VP Strategy with Huawei, Stealth Mode Startup Company27Manu Mathew, Co-Founder & CEODELIVERING AUDIENCE-DRIVEN MARKETING INTELLIGENCEVisual IQ
< Page 3 | Page 5 >