6May 2021Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Managing EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comEmaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com May - 10 - 2021, volume 07 - 08 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com The COVID-19 pandemic has resulted in what seemed like an overnight transition to a digital-only world. How we live, communicate, and work has been entirely transformed amidst the crisis. This seismic societal shift has reverberated in the business landscape as well. Enterprises have been forced to re-evaluate the way they connect with their consumers across various touchpoints. And as mobile technology keeps becoming integral to the human experience, more so than it was in the pre-COVID era, it is putting forth a dynamic mix of opportunities and challenges for enterprises in the COVID and post-COVID era.The ever-evolving consumer landscape of today is only serving to highlight the value of mobile technology, and in turn, marketing. The mobile app engagement during this crisis has skyrocketed, empowering enterprises to focus more on the content, communications, and user experience (UX) of their mobile offerings. While mobile-first was one of the vital marketing strategies of enterprises in the past decade, trends suggest that a mobile-only mindset will characterise the marketers and consumers in this decade. Leading-edge technologies, such as artificial intelligence (AI) and 5G, will play an increasingly significant role in this evolution.In this edition of MarTech Outlook, we bring you the story of some of the most promising mobile marketing solution providers in Europe that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best mobile marketing solution according to your requirements.Let us know your thoughts!Transition from Mobile-First to Mobile-Only MarketingRonald DonovanRose Dcruz
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