19May 2021We bring creativity to digital advertisingand the publishers love it because their content is always in view," to digital advertising adds Schneider. Of course, JustPremium ensures creating ad space and filling it with the correct creative elements that users want to engage with; further, the company also chooses the right websites to put the ads on for the appropriate audience and achieves the scale a client needs from the campaign. Recently, the company launched its Mobile Expandable tool, which is at the footer positioning and can actively expand to make room for impactful elements like a video integration or a chatbot and that creates a real opportunity for a user to engage with the brand. It is user-initiated and does not intrude with any content of the actual website. "We always try to find solutions that are not single-minded but have the interests of all stakeholders, users, publishers, and advertisers alike," asserts Schneider. For instance, during the launch of the new iPhone 12 Pro, Vodafone searched for a cost-effective mobile solution that would drive quality traffic to their website and naturally engage the user. To lock in engagement with the Vodafone consumer mindset and achieve the deserved competitive advantage, JustPremium provided a solution that measured beyond standard campaign metrics such as CTR and Viewability while tapping into hard to quantify advanced areas such as `Attention'. The results were outstanding, with an incredible CTR of 1.5 per cent and viewability of 92 per cent. JustPremium delivered a responsive Mobile Expandable, designed to maximise mobile reach while providing excellent viewability and over ten times higher CTR than standard IAB units. JustPremium stepped into the advertising industry to create additional revenue sources for struggling publishers. Before engaging with advertisers or their agencies, the company fosters strong partnerships within those markets. With a publisher-first approach, the firm provides full transparency via a self-service tool within its platform to access reports. "It is important that our services connect directly to the publisher without any middlemen," states Schneider. "Forging ahead, we will continue to better our products and services and keep enhancing its portfolio by adding new formats and easing the distribution process of campaigns." Adds Schneider. Recently, JustPremium launched a unique outstream video offering and has various new formats in the pipeline. The firm boasts of a diverse employee base from over 30 different nations with varying cultural and social backgrounds. Following the acquision, JustPremium's organization and name will integrated under the GumGum brand and together the global team will account for over 350 people globally. Such a diverse team structure helps us remain agile, lively, and interestingly young--significant factors that enable it to sprout new ideas and creative ways to execute them constantly. "The diversity of our services and offerings is key to us and that is what makes us successful," concludes Schneider. MT
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