6May 2021Debra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com The world of marketing has dramatically changed since the advent of COVID-19. Given the forced closure of brick-and-mortar stores and experience centers, brands have been impelled to not only move their businesses online but find effective ways to go-to-market. To flourish during this time, marketers must adopt both tried and tested methodologies as well as new digital marketing strategies that allow them only to improve customer outreach but personalize their offerings for each individual. Google marketing tools, including SEO marketing, pay-per-click campaigns, Google search ads and display ads, and more, have already become the primary lifeline for digital marketers during this pandemic. They require improving experiences across various touchpoints like apps, websites, emails, ads, and so on to improve their client retention rate and consumer loyalty. Additionally, the importance of data ethics and safeguarding is being felt more than ever. With such a huge mass of audience going online, the issue of cybersecurity has become prominent and, therefore, must be taken care of. Also, businesses must take great care in improving the use of data and analytics to meet as well as improve their marketing goals and outcomes in the upcoming years. 2021, as a result, has seen the exponential rise in the popularity of Google marketing solutions providers that create and execute online marketing strategies to help businesses attain their objectives. This edition aims to provide readers insights from industry leaders to help them have a detailed understanding of the digital marketing arena and the recent developments in this field. Let us know your thoughts.Marketing in the Post-Pandemic Era Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Contact UsPhone:510-972-5010Fax:510-894-8405 Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com May - 3 - 2021, volume 07 - 07 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Joshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffThis special edition on Google Marketing is an initiative of MarTech Outlook Magazine. The selections for this Google Marketing edition is made by an independent body, and Google has no involvement in this initiative nor any partnership with MarTech Outlook Magazine. Asher BlakeRose Dcruz
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