6MAY 2021Debra MorganEditorialDebra MorganManaging Editoreditor@marketingtechoutlook.comThe world has certainly changed in the last 12 months. Now that we know some of what to expect in a pandemic, many event planners are moving forward and looking toward next year. This year has shown us the potential that virtual events have in today's world. Hybrid events involving virtual components along with life experiences will be an important part of the event world in 2021 and the years ahead. There are plenty of opportunities for Event Planners & Corporate Event Management companies that abound with hybrid events.As we enter further into the second quarter of the year, many look ahead for trends on the rise in their industry, especially in the wake of the COVID-19 crisis. 2020 hasbeen a revolutionary year for corporate event management and although a lot remains uncertain, there are promising opportunities for event technology in the hybrid event space. Live streaming has been a staple trend in the world of event technology for some time. However, in the wake of COVID-19, many companies are changing their usual in-person events into virtual events. You may choose to create live stream events in direct response to the pandemic (as brands such as Google, Facebook, and Demandbase have done) or you can provide helpful content tailored to your audience's related needs at this time. Streaming has a variety of benefits. You extend your event to users who weren't able to make it, engage international customers, and get the talk going online about your event. Plus, if people see how impactful your event is online now, they'll be more likely to consider buying a ticket for any future in-person versions. According to research firm Markets and Markets, the AI market will grow to a $190 billion industry by 2025, proving that businesses across the world are bound to integrate AI in one form or another in the next five years. The use of artificial intelligence is on the rise because of its ability to customize experiences for individuals while simultaneously bringing the community together during this tumultuous time. In general, AI helps associate certain attendees with their field of work and interests which then ensures that the best, most helpful content reaches the right people as soon as they need it. Or, at the very least, it has the power to streamline the experience. This adds some much-needed simplicity for event attendees who have already had to adjust to so many other changes these past few months. Planning your next event may seem a little daunting at first, given the huge changes we've all experienced recently. Just know that you can still connect with your attendees on a real, authentic level through digital and hybrid events. Know that every conference, meeting, and event experience will be different and require different tech features, so keep all of these trends for 2021 and beyond.The Changing World of Event ManagementCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com MAY - 10 - 2021, volume 07 - 08 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAsher Blake
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