62016MayDebra MorganEditorialDebra MorganEditor-in-Chiefdmorgan@marketingtechoutlook.comIn the midst of the ongoing digital revolution where companies and brands are defined by their online stance, content or information can either strike attention from the target audience or be missed at the mere blink of the eye. Devising strategic, simplified yet effective content is no longer about putting lipstick on a pig. It is no doubt a quick mantra to successfully leverage web presence, generate sales, and simplify buyers' journey but, marketeers are struggling to skim relevant insights through the complex chain of sales funnel and customer touch points to gauge their psyche and brand power. These complexities alongside the data-driven nature of the current digital marketing domain calls for the adoption customer-centric approaches and intuitive tools and solutions that curate, customize, and distribute marketing content at cost-effective rates. Further, the rise in the number startups and disruptive busi-nesses are adding pressure on established brands to determine unique ways to cut through the competition and ensure speed to market of their essential content. Be it to employing `story telling' for an impactful B2B campaign, or presenting creative vi-suals, charts, whitepapers, research reports, mobile advertising, blogging on social media platforms or aligning digital assets with best practice SEO, content marketeers need technology that provides accurate metrics, analytics, diversified, collaborated, and managed data throughout the marketing cycle. Apropos to this scenario, we present the top 10 providers of content marketing solutions, suggesting the impact and role of relevant tools and formidable techniques in the marketing mix while slimming down the spending and investments on traditional practices. The companies featured in this edition provide a brief understanding of the solutions and acumen of consultants in bolstering a brand's presence in the online spectrum and driving in business value. Harnessing the Power of Digital Content CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MAY - 2016Mailing AddressValleyMedia Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 MAY - 2016, volume 02 - 05 Published by ValleyMedia Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Editor-in-ChiefDebra MorganEditorial StaffSalesAaron Pierce Chithra VijayakumarJade RayKathy ArnoldSarah FernandesVivian MurrayVisualizerStephen ThomasContent Marketing SpecialRachel Adams radams@marketingtechoutlook.com510 556 2641
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