42016MayCONTENTSIt's Time for CIOs to Ask CMOs Some Tough QuestionsShawn Douglass, President-Software & CTO, UnifiedContent Marketing: Get Results by Going Back to BasicsJeff Gibbard, President & Founder, True Voice Media3 Standard Ways to Proactively Manage Peak PerformancePat Patterson, Senior Director-Marketing, AvayaFactors Driving Modern MarketingAndy Crestodina, Strategic Director, Orbit Media StudiosIN MY OPINIONCXO INSIGHTS1731343808*All Insights are based on the interviews with respective CIOs and CXOs to our editorial staffWhere do we Start? A View of Technology's Role in Building BrandsDouwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific
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