MARCH -2022MARTECHOUTLOOK.COM6Copyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Emaileditor@martechoutlook.comsales@martechoutlook.commarketing@martechoutlook.com MARCH - 28 - 2022, volume 08 - 04 (ISSN 2644-254X) Published by ValleyMedia, Inc. To subscribe to MarTech OutlookVisit www.martechoutlook.comManaging EditorDebra MorganEditorial StaffSalesAaron Pierce Alvina Rego Abhilash P. JoseRose DcruzJoshua ParkerPaul BarberVisualizerVincent Georgevincent@martechoutlook.comDebra MorganEditorialDebra MorganManaging Editoreditor@martechoutlook.com 2021 has been a year full of uncertainty and disruption for event planners. But as lockdowns forced event planners to move their events online, an overwhelming majority of event planners and attendees have adopted new digital services and tools to better accommodate this.Getting "back to normal" is the talk of the town among event professionals. Yet, the future is unlikely to look anything like our pre-pandemic normal, as virtual event technology and changing attendee's behaviors have utterly transformed the landscape of event planning. While hybrid will undoubtedly shape the future of events, virtual events are here to stay. In the short term, the much-awaited goal of herd immunity is not likely to be reached, considering new coronavirus variants and hesitancy about vaccines. As a result, organizing large-scale corporate events still constitutes a risk most event organizers are unwilling to take. Besides the potential risks in-person gatherings pose, virtual events have proven to be an overwhelming success that many event organizers will not discard. Indeed, virtual events have enabled organizers to reach a larger audience, enhance their accessibility and inclusivity, and get better ROI and event data analytics. Then, a rising trend among hybrid event organizers is implementing strategies and technologies to connect virtual and in-person attendees. Still, bridging the gap between both audiences of a hybrid event can be tricky. On the one hand, most in-person attendees are at the venue to network with other in-person attendees, not to connect with virtual attendees. On the other hand, virtual attendees are usually eager to network with in-person attendees. When hosting hybrid events, organizers strive to deliver an excellent experience for in-person attendees, who have taken the time and effort to travel to the venue. The check-in process is at the very start of that experience and should be as seamless and safe as possible. Finally, event mobile apps and platforms have been proved essential to creating hybrid event experiences. Event apps allow attendees to seamlessly check in to the event, access the event program, and interact with speakers, sponsors, and fellow event attendees. From the organizer's perspective, hybrid event platforms enable broadcasting what's happening in-person to the virtual audience and allow event planners to manage logistics, ticketing, travel, budgeting, and post-event reporting.Let us know your thoughts.Emerging Event Management Trends Shaping the New NormalAsher BlakeDisclaimer :*Some of the Insights are based on our interviews with CIOs and CXOs
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