6March-April, 2017CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2017 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MARCH-APRIL, 2017Mailing AddressValleyMedia Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 MARCH-APRIL, 2017, volume 03 - 02 Published by Valley Media Inc. To subscribe to Marketing Tech OutlookVisit www.marketingtechoutlook.com Editor-in-ChiefDebra MorganEditorial StaffSalesAaron Pierce Jade RayKathy ArnoldSarah FernandezShirley FaithVivian MurrayVisualizerStephen ThomasDebra MorganAD MANAGEMENT SPECIALMary Elizabethmary@marketingtechoutlook.com510 402 1463EditorialDebra MorganEditor-in-Chiefdmorgan@marketingtechoutlook.comThis year is all set to fast-track the capabilities of technology to drive advertisement effectiveness through better tools and methods. With the myriad of devices, the focus is on better reach and presenting the right advertisements across multiple screens and formats to the right audience. While the options for advertisers are numerous by way of search, display, mobile, social, and video, a well thought and comprehensive cross-channel strategy goes a long way in reaching the potential audience.For a cross-channel targeting to be fruitful, the data garnered from the plethora of audience touch points has to be integrated into a cohesive reservoir of information. Also, since various digital channels do not exhibit the same performance, this data should be weighed to figure out the merits of each channel before finalizing on cross-channel strategies and the software. The data management platforms of today deftly enable advertisers to reap success by analyzing all the information along with third party data to pinpoint the audience segments that can result in higher ROI.With a slew of developments, the ad management arena, no doubt, is in an exciting phase. Artificial Intelligence, augmented reality and machine learning algorithms are gaining prominence and are set to disrupt the way advertisers engage with customers. AI is the mainstay for programmatic advertising to create highly targeted and personalized campaigns. The confluence of demand side and supply side platforms alongside data management platforms are the key enablers to programmatic media buying.The complex process of advertising management requires the design of sound advertising and goal-setting strategies, which will facilitate better transparency and control of ad spend. In this edition of Marketing Tech Insights, we present to you the solution providers who are at the helm of providing the right technologies that drive engagements and forge profitable growth strategies on the ad spend.Let us know your thoughts.The Right Strategy*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
< Page 5 | Page 7 >