JUNE 2024MARTECHOUTLOOK.COMIn My Opinion08Future Focus Is Necessity ­ Not a Luxury ­ in Modern Experience PlanningTodd Palmerton, Vice President, Event Creation & Management, Wasserman30Patrick Benson, Director - Digital, Social & PR, El Pollo LocoMaking Influencer Marketing AuthenticLast wordCover Story12GROUNDCREW EVENTS EXTENDING BRAND IMPACT BEYOND THE TRADE SHOW BOOTHLANCE PECK,PRESIDENT & OWNER
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